Accokeek, MD- Beretta USA is the proud recipient of the prestigious 2012 NRA Golden Bullseye Award for “Shotgun of the Year” from American Hunter Magazine for the A400 Xcel Sporting shotgun. The National Rifle Association presents the Golden Bullseye Awards for products that epitomize excellence and innovation in the firearms and firearms accessories industry. “It is an honor to have our newest sporting shotgun, the A400 Xcel Sporting recognized by the NRA, and it is with great pride that we accept the prestigious 2012 Golden Bullseye Award for ‘Shotgun of the Year’ from American Hunter Magazine,” said Ryan Muety, Director of Marketing and Consumer Direct.

The A400 Xcel sporting shotgun from Beretta features many of the same innovative technologies found on the ground-breaking A400 family of shotguns. These three revolutionary shotguns share: the Blink® operating system that allows the shotgun to cycle 36% faster than any inertia driven system; the recoil dissipating Kick-Off® system which reduces felt recoil by 60%; the lightweight Micro-Core recoil pad and the very best cold-hammer forged barrels in the world featuring the Optima Bore HP® geometry, delivering unparalleled ballistic performance.

Competition shooters however will find three features unique to the A400 Xcel; the pioneering Gun Pod, the Balance Cap System and the receiver, both of which feature a unique finish exclusive to Beretta. Available as both a standard feature and as an aftermarket addition, the Gun Pod delivers a digital readout of the ambient air temperature, the cartridge pressure of the round fired and the overall number of rounds fired through the shotgun; vital information the serious shooter cannot live without.

Three interchangeable weights comprise the Balance Cap System allowing shooters to achieve that perfect point where the shotgun becomes but an extension of them. An anodized finish on the balance cap protects the system from the elements allowing the shooter to compete anytime, anywhere.

Chambered for 2 ¾” and 3″ shells, the Xcel performs time and again from the endless practice rounds to that final round, making it the perfect semi-automatic competition shotgun. The royal blue anodized finish featured on the receiver, as well as on the balance cap, announces to the world that you chose the Beretta Xcel.

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit

Kuche Safaris: Hunting the Next Level

Through a special partnership with Kuche Safaris, H&H Shooting Sports Complex is now offering free 3 day safari vouchers valid in 2013 or 2014, with a purchase of select rifles and bows starting in February 2012.


South African Safaris offered by Kuche Safaris provide a professional personal and top quality hunting experience in a safe area. There are over 30 hunt-able species available. The hunts are conducted  on privately owned concessions mainly in Ellisras / Lephalale area where good trophies can be found. Kuche Safaris also undertakes big five hunts in other areas and African countries like Namibia, Botswana, Burkina Faso and Mozambique.

For sight seeing, Kuche Safaris can take you to Sun City, Crocodile breeding farms, Lion breeding programs, Bushmen drawings, game drives, an 18 hole golf course and Elephant back rides. To do photographic safaris with Kuche Safaris is an unforgettable experience. We undertake tours to Kruger National Park and Victoria Falls.

Kuche Safaris offers availability for  Bow, Rifle, Black Powder, and Handgun hunting. Rifle hunting is mainly done on foot, by walk and stalk, spot and stalk or hunting from the truck. Bow hunting is done from blinds which are prepared in advance of your arrival to ensure a successful hunt. You can also try walk and stalk. The best time for bow hunting is the 1st of June to the end of October. Rifle hunting is done all year round.

Kuche Safaris hunts out of different hunting camps depending on your specie needs. Their facilities are always of the highest quality and standards. They hunt all over South Africa as well as Mozambique, Botswana and Burkina Faso. The main camp is about 3 hours drive on a tarred road from Johannesburg International Airport. The main camp has 8 double en-suite rooms. Rooms are serviced on a daily basis. Every room has a filtered air conditioner and electricity, adaptors will be provided for your electronic appliances. The Kuche Safaris main camp features an open bar facility, bottled water is provided in camp and during the hunt. You can also relax around the swimming pool in the main camp. Food is prepared daily and you will be provided 3 meals a day, or lunch-boxes depending on your hunt. The Kuche Safaris facilities are suitable for disabled hunters and will gladly accommodate all hunters.

For more information please visit Kuche Safaris or email

LAS VEGAS–Energized by unprecedented gun sales nationwide, firearms industry professionals turned out in record numbers to the Shooting, Hunting and Outdoor Trade ShowSM (SHOT Show®), and many made a point of saying “the best is yet to come.”

“It’s a wonderful time to be in our industry,” said Sandy Chisholm of North American Arms, a handgun manufacturer. “We’ve seen tremendous enthusiasm on the part of sellers and buyers, and we see the prospect of a very good year ahead.” Many agreed with that assessment of the market and of the SHOT Show.

The largest trade show of its kind in the world and the fifth largest trade show in Las Vegas, a city of trade shows, the SHOT Show set an overall attendance record of more than 61,000, including new highs for buyers at 36,383 and media at 2,466. Though show organizers deliberately reduced the size of the show to better accommodate attendees at the Sands Expo and Convention Center, still some 1,600 exhibitors filled booth space covering 630,000 net square feet. The show attracted industry professionals from all 50 states and 100 countries.

The SHOT Show is owned by the National Shooting Sports Foundation, the trade association for the firearms, ammunition, hunting and shooting sports industry. Revenues from the show support NSSF’s many programs that carry out its mission of promoting, protecting and preserving hunting and the shooting sports. “The SHOT Show allows NSSF to do many good things for industry, shooting and hunting,” said NSSF President and Steve Sanetti. Added Chris Dolnack, NSSF senior vice president and chief marketing officer, “We have worked hard to make sure SHOT is a great selling and buying experience, and it has resulted in our best show ever.”

Thanks to Americans’ passion for firearms, the $4 billion firearms and ammunition industry has been a bright spot in the down economy. The industry supports many small businesses and helps preserve the 180,000 jobs associated with the shooting sports. In 2011, company executives saw records set for background checks, a reliable indicator of sales, including the most ever in a single month (December) and single day (Black Friday). Many in the industry believe, however, that Americans’ interest in owning firearms will continue to grow in 2012, fueling their unabashed optimism about the year ahead. Many also said they would not be surprised to see supporters of the Second Amendment react as they did before the last presidential election when their fears over candidates who were unfriendly toward firearms ignited a sales surge.

From the opening bell, buyers filled the aisles to review products, many of them new offerings that will make their way to retail stores during the year. “Traffic is like we’ve never seen it before,” said Mark Malkowski, president of Stag Arms, maker of modern sporting rifles (AR-style rifles), a big seller over the past several years. “Retailers we’ve talked to are expecting a record year.”

One firearms retailer, Todd Vance of Vance Outdoors in Columbus, Ohio, agreed. “We had our best-ever year in 2011, and we’ve started off this year great and expect to be up.” In his store, Vance said buyers are interested in concealable handguns, home-defense firearms, ammunition and tactical rifles, particularly new .22 caliber models.

Another handgun manufacturer, Sig Sauer, reported having its best first day at SHOT since the company began keeping sales records. “The market is stimulated,” said Bud Fini, vice president of marketing, who added that the company’s shooting academy is seeing many new gun owners. “First-time buyers, that’s where the expansion is coming from,” Fini said.

Accessories, from holsters to rifle slings to optics, are an important part of the SHOT Show. “We are selling sights like you can’t believe,” said Aimpoint’s Roger Bell of the company’s pro staff. “We signed up a lot of new dealers, and that says to me the market is expanding.”

In the Mossberg booth, Tom Taylor, vice president of marketing, said, “This is about as much excitement as I’ve seen at a SHOT Show. People are buying optimistically, and we’re going to build optimistically.”

For first-time exhibitors, the SHOT Show can provide a big lift. “When you are a start-up company without a big marketing budget, the SHOT Show helps put you in front of the right audience,” said Jeane Stewart of U.S. RAC, maker of firearm safety products for law enforcement. Stewart said her company great valued the show’s New Products Center.

Any SHOT attendee will tell you the show is more than about selling and buying; it’s a powerful display of industry unity and its resolve to meet any challenge affecting the right to make, sell and own firearms. At the NSSF State of the Industry Dinner, NSSF President Steve Sanetti said, “I have never seen us so unified and united in our purpose.” As evidence, he pointed to NSSF’s fast-growing membership, which now tops 7,000, an all-time high.

More than 2,000 NSSF supporters filled the sold-out hall for the State of the Industry Dinner, which was sponsored by Outdoor Channel and included a review of NSSF’s accomplishment from the past year and entertainment from hugely popular comedian Larry the Cable Guy.

Opportunities abound at the SHOT Show, and some who attend are selling more than products. At South Dakota’s booth, representatives had a goal of convincing manufacturers they should be making products in the state. “Last year South Dakota connected with more than 50 companies. Within four months, two of those companies expanded their operations to South Dakota,” said economic development commissioner J. Pat Costello.

Many awards are presented at the show. NSSF presented Larry Potterfield of Midway USA with its Ken Sedlecky Achievement Award for his generous and longstanding contributions to programs that promote youth target shooting. The Professional Outdoor Media Association and NSSF honored veteran communicator and best-selling author S.P. Fjestad with the prestigious POMA/NSSF Grits Gresham Shooting Sports Communicator Award. Fjestad publishes “The Blue Book of Gun Values,” a widely consulted database.

The show continues to benefit from the broadbased press contingent that lavishes attention on newly released products. The media, of course, are usually the first to spot celebrities, who this year included American Idol judge and rock star Steven Tyler, and NFL Hall of Famer Lynn Swann. A big success was SHOT Show Media Day at the Range on the day prior to the show, where credentialed press reviewed and tested products. More than 1,100 press and 100 exhibitors attended Media Day–more than ever before.

NSSF ramped up its use of social media to keep its members and consumers informed about the show, making frequent posts to the SHOT Show Blog and providing Twitter updates that showgoers followed on “Twitterfall” screens placed throughout the venue. An expanded NSSF press room sponsored by Budweiser accommodated the record number of press with free Wi-Fi, a large working press area and other amenities.

In conjunction with the SHOT Show, NSSF sponsored the PGA Charities’ Birdies for the Brave golf tournament that raised funds for injured armed service veterans.

The SHOT Show will return to the Sands Expo & Convention Center next year January 15-18.


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 7,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to


H&H Shooting Sports Complex’s Founder and President, Miles Hall, gave a speech to a sold out room of other independent gun shop, and firearm range owners. As a member of the National Shooting Sports Foundation, Mr. Hall was asked to address the crowd and offer his take on the future of the industry and some insight into what it takes to operate a shooting range and retail facility. After his speech Mr. Hall took questions from the crowd to help those who are interested in launching their own shooting range and retail facility. Hall said that it was his pleasure to offer advise to new business owners as a way to “grow and promote the shooting sports”.

ArmaLite AR-10 SuperSASS

The latest evolution in the Era of AR Innovation, the ArmaLite AR-10 SuperS.A.S.S. is the ultimate suppressor capable, long range rifle system available.

Engineering innovations include the adjustable gas system to optimize rifle function with suppressor as well as the AR design enhancements that our engineers have made standard on every ArmaLite AR-10.

Franchi has come out with three new models for 2012.  The Instinct SL, L, and the Affinity!


Instinct SL

Franchi’s Instinct SL over & under is a modern classic that combines the best of Italian tradition and craftsmanship with the latest innovative technology for the right look-the right feel. Available in both 12 and 20-gauges, the Instinct SL features an attractive polished aluminum alloy receiver and is available with either 26- or 28-inch barrels that are fitted with a red fiber-optic front sight for quick and positive target acquisition.

Instinct L

The Instinct L features an all-steel, extra-strong color-case receiver with the name “Instinct L” engraved in gold on the right side. The distinctive receiver includes a tang-mounted automatic safety that also acts as a barrel selector. An attractive gold-plated trigger completes the Instinct L’s stylish look. The Prince of Wales style stock is cut from A-Grade satin walnut and features cut checkering on the slim forend and pistol grip. A traditional satin oil-finish complements the wood’s beautiful grain and protects the stock from the elements of weather.


The sleek, perfectly balanced Affinity is a versatile Inertia Driven semiautomatic shotgun. Its slim fore end, light weight, precise symmetry and refined design allows responsiveness that only few shotguns in history can claim. The integration of form and function makes the Affinity a natural extension of the shooter. As soon as you shoulder the Affinity you instantly know it feels right and simply, when your gun handles like it’s second-nature you have the confidence to make shots that you might not have even tried before.


We got a chance to talk with the makers of the Browning Safes, ProSteel!  They have been working on new ideas, and ways to get the most storage out of the safes.  They have made a little change in the DPX door system that makes a HUGE difference on what you can put on the door!

In door scoop pockets!  They have taken the DPX system and made a cut in scoop pocket that will hold your rifle with scoop on the door! This little adjustment now makes it possible for you to keep your rifle with a scoop attached in a easy to get place!  Take a look at the photos and you will see just how simple this change really is!

The new design is already shipping on all new browning pro steel safes with the DPX system!

The New Pro-Shot Quality advantages into one convenient Kit!

New Compact Design Kit contains everything you need to clean a firearm. Sure to be a favorite for a NEW gun purchase or range bag. Kits are caliber/mm specific!

The kits are 100% American Made, you are not going to find a plastic handle or plastic accessories in this kit

This is also the first compact kit that comes with a full size swivel handle, which is a pro-shot exclusive (Pat. Pending) Design handle.

The case also allows for additional space for accessories storage.

There are going to be 4 different kits for pistols (.22 to /.45) 4 different kits for rifles (.22 to .30cal) and a universal kit if you want don’t want a caliber specific one!

Hoppes New Product Line Up for 2012


Over at the bushnell booth we found ourself intangled in all thing Hoppes! They have come out with many new products for all your gun cleaning needs! They have come out with a Elite gun kit on the go! They have designed this kit with the hunter and shooter in mind! this new kits contains all the products and tools needed to clean and maintain firearms including the hope’s elite gun cleaner and gun oil w/t3. There innovative field packs offer the elite outstanding cleaning and lubrication in a single use applications that are easy to carry and won’t leak!

They have also come up with Other kits that are more caliber specific! You should expect to see these new kits in stores sometime early 2012!

Something Blue? No its Sapphire!

Sapphire ultra II

Combining dynamic style with a host of performance-enhancing features, the new Sapphire Ultra II 9mm is a striking personal defense pistol. The highly polished stainless steel slide and small parts wear a bright blue PVD finish accented with fine engraving. With a 3-inch barrel and weighing just 25 ounces, it is easy to carry and conceal. Thin G-10 grips and short trigger ensure a perfect fit even for shooters with smaller hands. Round heel frame, ambidextrous thumb safety and Tactical Wedge night sights complete the package!