NFL Bans Super Bowl Gun Commercial

NFL Bans Super Bowl Gun Commercial
Daniel Defense recently submitted a commercial to FOX to be played during the 2014 NFL Super Bowl XLVIII. Though the video doesn’t showcase one of the company’s popular DDM4 rifles, this paid advertisement spot was rejected by the NFL.
The commercial, which focuses on themes of personal protection and fundamental rights, was originally created by Daniel Defense to run in any network TV station at any time.
According to a statement from FOX to Daniel Defense, “Unfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your company’s category.”
The NFL’s Advertising Policy addresses several Prohibited Advertising Categories, including guidelines for ads featuring alcohol, video games, movies, prescription drugs, and, of course, firearms.
The firearms portion of the NFL’s Prohibited Advertising Categories states:
“5. Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”
According to these guidelines, Daniel Defense’s Super Bowl commercial does not violate NFL policy for two reasons:

  • Daniel Defense has a brick-and-mortar store, where they sell products other than firearms such as apparel.
  • The commercial itself does not mention firearms, ammunition or weaponry.

While Daniel Defense’s commercial does not mention firearms, it does include a logo of their DDM4 rifle at the very end.
When the NFL denied the ad, Daniel Defense immediately offered to replace the DDM4 logo with an American flag and/or the words “Shall not be infringed.”
The NFL replied with another non-negotiable denial.
Interestingly enough, the NFL’s decision to deny the ad comes after Daniel Defense ran a commercial in local Georgia markets during the 2012 Super Bowl XLVI on NBC, with no objection from the NFL. That particular commercial pictured the manufacture of firearms and concluded with a clip of Larry Vickers shooting a rifle.
Meanwhile, ads featuring violent movies and video games continue to appear regularly during NFL broadcasts.
Check out video of Daniel Defense’s banned Super Bowl commercial below, and judge for yourself. Is it time for fans to throw down the challenge flag?

There were so many items on our Black Friday list this year that we couldn’t fit everything in to the Black Friday Ad. Below is the full list on everything in the store that has been marked down for this weekend. Prices valid 11/29-12/1 only. We hope to see you on Friday morning at 9am!
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The Twin Cities Gun Owners & Carry Forum wanted to show the world what Minnesota concealed carriers were really like. This short documentary examines the lives of a diverse group of people, who all carry guns, in their “natural habitat.”
For more information on the Twin Cities Gun Owners & Carry Forum, head over to their Facebook page.
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Minnesotans from all walks of life conceal carry.

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The National Shooting Sports Foundation (NSSF), the trade association for the firearms, ammunition, hunting and shooting sports industries, today noted that Congressional Sportsmen’s Caucus (CSC) Co-Chair Bob Latta (R-Ohio) has introduced HR 3590, a new bipartisan version of the Sportsmen’s Heritage and Recreational Enhancement (SHARE) Act of 2013.

Earlier this year, Latta and CSC Co-Chair Bennie Thompson (D-Miss.), joined by Vice-Chairs, U.S. Reps. Rob Wittman (R-Va.) and Tim Walz (D-Minn.), introduced the SHARE Act as a package of pro-sportsmen’s legislation designed to safeguard and promote America’s hunting and fishing traditions. The legislation enjoys wide support from both sides of the political aisle.

“The SHARE Act is made up of several pro-sportsmen’s bills that will help ensure our outdoor traditions are preserved, protected and promoted. HR 3590 addresses some of the most pressing concerns of American hunters and recreational shooters. Its passage would be a significant accomplishment for the sportsmen’s community and for America. We salute Congressman Latta for his continuing stewardship of this important legislation.”

Priorities addressed in the SHARE Act include: protecting the traditional use of lead ammunition and fishing tackle by American hunters and anglers, the potential increase of more Pittman-Robertson funds for shooting ranges, the permanent authorization of the electronic duck stamp, and helping facilitate the use of and access to Bureau of Land Management and U.S. Forest Service lands and waters for hunting, recreational fishing and shooting. It also prohibits the enforcement of individual firearm regulations at water resources development projects administered by the Corps of Engineers, and prohibits additional fees for commercial filming on federal lands and waterways.

In addition, this legislation will also permanently establish the Wildlife and Hunting Heritage Conservation Council Advisory Committee to advise the Secretaries of the Interior and Agriculture on wildlife and habitat conservation, hunting and recreational shooting.

Logo courtesy National Shooting Sports Foundation


We have posted our full Black Friday Ad online and you can view it below. We hope to see everybody at 9AM on Friday. Happy Thanksgiving! See the complete list HERE

Don’t miss the H&H Shooting Sports Black Friday Sale. Doors open at 9:00 AM. Our Door Buster deals are first come, first served, with no rain checks.

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