The campaign suggests anyone who votes for pro-gun candidates this Election Day literally has blood on their hands.

There are a handful of school shootings over the years–Columbine, Newtown, Virginia Tech–that stand out as particularly tragic, for a variety of reasons. But 86 Americans arekilled by guns each day, and there were two school shooting (in Georgia and Washington) in October alone.

As part of an initiative to secure support for pro-gun control politicians in the upcoming election, the Coalition to Stop Gun Violence, Saatchi & Saatchi Wellness, and Wondros created two extremely disturbing PSAs that are being distributed via social media (you won’t find these on TV).

In one, a man at a diner reads about the 2012 Aurora, Colorado, shooting as blood appears on his hands, trickling down onto his newspaper. In the other, a group of what appears to be college-age kids get the news about the 2007 Virginia Tech campus shooting on their smartphones–they too have blood appear on their hands, dripping down onto their phone screens (that’s a bit of an anachronism since few people had smartphones in 2007, but not really the point). A haunting voice in the background says, “You did not buy the guns. You did not load the bullets. You did not empty the chamber. But you voted. You voted for politicians who refuse to support common sense gun control. Pledge to support only candidates who will fight to reduce gun violence. Gun control is in our hands.”

It’s hard to say whether these will be effective in convincing people who don’t already believe in strong gun control to change their minds; accusing people of tacitly contributing to something as horrific as gun violence could either shock them into action or just really piss them off. Check out the videos and decide for yourself.

On this weeks episode of NOIR, we discuss whether a shotgun is the best home defense gun, I see a bullet button for the first time and we sit down with former NFL linebacker Andrew Kline and discuss whether or not Athletic Shooting can become a professional sport.

PETA wants to put a copy of a high school yearbook that may contain pro-shooting sports senior portraits in their anti-hunting time capsule. (Photo: Brian Baer

An animal rights group is condemning Broken Bow High School for considering senior portrait submissions that allows sports shooting motifs and wants a copy of the yearbook for an anti-hunting time capsule.

The group, well known for its antics against hunters, penned a letter to Broken Bow Public Schools Superintendent Mark Sievering last week decrying the recent policy decision to allow seniors to use props that represent their hobbies or interests, to include firearms and hunting, in their portraits for the yearbook. While there had previously been a practice to not consider these, the school board voted 6-0 earlier this month to allow it.

While Broken Bow is not the only district to allow such submissions, recent media coverage brought the attention of People for the Ethical Treatment of Animals, who chastised Sievering and asked the administrator how to obtain a copy of the coming yearbook for a time capsule that would include items such as a set of shackles used to chain elephants and a fur collar.

“When PETA’s time capsule is opened, people will be disturbed by the idea that a school would send kids the message that it’s OK to be proud of killing other living beings for fun,” said PETA president Ingrid Newkirk in an email to “Future generations will be shocked to learn that hunting was legal in this time—in the same way that people are appalled that bear-baiting and human slavery were once acceptable since they are now universally recognized as reprehensible.”

In its letter to Sievering, the anti-hunting group referred to study correlations between animal abuse by children and future serial killers, and even brought up specters of mass killings.

“Your yearbook would be a relevant inclusion to our capsule since generations to come will almost certainly be incredulous at the idea that a school would teach children that hurting and killing other living beings is acceptable—especially in light of the horrific school shootings that have taken place in the late 20th and early 21st centuries,” read the letter in part, obtained by

“Frankly, it’s shocking in this day and age that ‘educators’ would endorse the idea that it’s OK to teach children not to respect and be in awe of wildlife but instead to hurt and kill animals as part of a ‘game’ or ‘sport,” it concludes.

To all of this, Sievering told he responded to PETA with an email simply saying he would notify them when yearbook ordering information is available.

The Superintendent made it clear the movement by the board was to allow seniors, who have their portraits made away from school grounds, to have the option of using firearms in a non-threatening and tasteful manner. For example, photos would not be considered in which the barrel was pointed at the camera.

Sievering further explained that Broken Bow’s new policy is drawing some quiet attention from other districts.

For several years, our district had a practice of not allowing such photos, but there was no actual policy in place. When the practice came into question, it was determined that a policy would address a variety of areas that had been previously unregulated. Therefore, the primary purpose for this policy was to clarify what would be considered acceptable for publication in the school yearbook. While I am confident that there are school administrators who will disagree with such a policy, I have heard from other school administrators who appreciate that a POLICY has been set forth, and see it as a model for what they might do if the situation arises in their school. I have been told that they feel it would provide some consistency.

One of the area photographers who specialize in senior portraits, to include students in hunting scenes, isBrian Baer.

Baer told that the entire story has been blown out of proportion.

“We’re talking about a very small number here,” Baer said. “Out of every 100 seniors we photograph, I’d say 10-15 of them include a hunting outfit that includes a bow, rifle, or shotgun. The hunting images will generally make up 10 percent of their senior pictures. Of those 10-15 seniors, maybe one will want to make one of those hunting images their official yearbook shot. That’s 1 percent of all seniors. In our very rural part of the state, we draw our clients from 100 miles in every direction. The total number of seniors in that area is 3,000. That means on average only 30 kids will want their senior yearbook picture to include a gun used as a prop in a hunting picture.”

When told that PETA was seeking out a copy of the yearbook for its anti-hunting time capsule, which will likely contain images he took, Baer said that while he can appreciate the group’s point of view, he also understands his community, of which he says hunting and fishing are “as common here as stripes are on tigers.”

“I can respect passion. I respect how passionate PETA is about their mission. But I also respect how passionate my clients are about their interest. I’m not here to judge how something I do today might be viewed in the future with 100 years of hindsight. Right now, my community has established standards, which are representative of our community’s views today. Whether I agree or not, I respect those views,” Baer said.

Asked if he had received any negative feedback on the portraits, he said that a picture’s ability to say a thousand words has kept naysayers who have seen them to a minimum.

“When they see images with a hunting theme it’s just another senior portrait. Most compliment us on capturing such a great image which tells a story about our client’s favorite activity,” Baer said.

In the end, it all comes back to passion, argues Baer.

“My job as a portrait artist is to learn about my clients. Find out what they are deeply passionate about. Then create an image which tells their story. This is what I am deeply passionate about.”

Sturm, Ruger and Company reported a major drop in sales and demand for its products in its third-quarter filing with the Securities and Exchange Commission after the market closed yesterday.

Profits for the industry giant plunged 76.3 percent, from $28.6 million this time last year to $6.8 million for the past three months.

Firearm sales make up 99.6 percent of the company’s total sales, but the demand for Ruger products decreased at an accelerated pace and sales fell 43 percent in the past nine months, said company CEO Michael Fifer.

Comparatively, consumer demand fell only 3 percent, according to adjusted background check statistics reported by the National Shooting Sports Foundation.

The company attributes the decrease in demand to high inventory levels for retailers and a failure to match aggressively discounted prices by its competitors.

Also, Ruger said the lack of new products and a limited supply of rimfire ammo available for sale affected retailers’ ability to sell .22-caliber firearms.

Unless there’s headline-driven sales like there were in 2013 — after a mass shooting at a Connecticut elementary school spurred discussions among lawmakers of new federal gun control laws — analysts think the push of new products will re-energize the company.

“New products are important primarily for the repeat gun buyer,” Andrea James, a senior research analyst at Dougherty & Co., told Bloomberg Businessweek.

“I almost think of firearms as sort of an accessory item like women buying shoes. It’s not really a question of need, it’s a question of, ‘Oh there’s this new gun, it’s really cool, I want it!’” she said.



Halloween is coming and that means more than ghosts and goblins, when it comes to guns, it means sales. Parts kits, uppers, free magazines and more are up for grabs if you act fast.

Adams Arms, which makes piston-driven AR-15 rifles, is offering a handful of complete uppers at fire sale prices. This includes a pair of Tactical-series rifles with free-floating Samson modular handguards. These 5.56 NATO uppers start at $458 and come in 16-inch and 14.5-inch models with permanently-attached muzzle devices.

Adams is also offering a piston-driven carbine upper with a 16-inch barrel chambered for 5.45x39mm, which is perfect for the generally dirty ammo. Check them out here.

You don’t even have to spend that much to pick up an Adams Arms rifle if you’re lucky. To raise money for the fight against breast cancer the company is raffling off one highly-customized premium rifle. Tickets are going for $10 each and all of the proceeds will be donated to the Morton Plant Mease Susan Cheek Needler Breast Center.

Anyone who buys $50 will get a free VDI JetComp with a custom pink Cerakote finish. The drawing will take place at the Brownell’s Lady 3 Gun Event on Nov. 1.


Anderson Manufacturing is getting into the Halloween spirit with a sale on its 80 percent kits. These kits have all the parts a builder needs to complete an AR-15 from flash hider to buttstock except a lower receiver. Handily enough they include an 80 percent lower for the home gunsmith to complete without having to go through the hassle of dealing with an FFL.

It’s got a nice spread of 80 percent kits including carbine and pistol kits. The pistol kits come with SIG SB-15 stabilizing braces but are also offered as SBR kits for people happy to get their rifle stamped.

Anderson is also offering a complete upper receiver and barrel set with its RF85 treatment. This permanent coating is designed to never need lubrication — Anderson guarantees you can run them completely dry. For that and more visit the company’s kits page.


If you’re in the market for a SCAR 17s now’s the time with FN’s Power up your SCAR promo that includes four free magazines and a SureFire Fury Scout light or a Midwest Industries extended rail system. Either way you’re looking at hundreds of dollars of free gear if you buy a SCAR 17s in the coming weeks.

This is a smoking deal and it will keep going well after the Halloween candy’s gone. The Power up your SCAR promo is good for all SCAR 17s sales between now and December 15. More details can be seen here.

SilencerCo just wants to spread the spooky cheer with this fun and very free-to-watch video.

The Utah-based company doesn’t have anything on sale but that doesn’t mean it isn’t busy cranking out new product after new product. SilencerCo just announced that it’s getting into the barrel business withextended, threaded barrels for popular Glock pistols and more to come in the future.

We know that these aren’t all the deals this Halloween, Aero PrecisionDamage Industriesthe Kentucky Gun Store and Primary Arms are just a few companies handing out more than candy this week, things like this $400 Mepro Tru-Dot RDS.

If you know of any companies with Halloween specials go ahead and share them in the comments. Give everyone a chance to save!

Starting October 20 and running through December 31, 2014 Beretta is offering a $75 cash gift card with the purchase of any Px4 Storm pistol including the full size Inox and Special Duty, Px4 Compact and Px4 Sub-Compact models. The promotion is redeemable on line at until January 31, 2015.

This NATO certified pistol is currently in use by military and law enforcement groups around the globe, and with more then a dozen models and configurations to choose from customers are sure to find what they are looking for.

Available in 9mm, .40 S&W, and .45 ACP calibers. all Beretta Px4 Storm pistols come with reversible magazine release, ambidextrous safety, interchangeable backstraps, commander-style hammer; and Picatinny Rails are standard allowing for even more customization.

The Beretta Px4 Storm family of pistols serves up a model for nearly every situation – from concealed carry, to home defense, to a day at the range there is a configuration that perfectly meets the need.

Complete promotion details can be found at
For more information on Beretta products visit

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit


FN America Completes Legal Merger

FN America, LLC announced that is has completed the legal merger of FN Manufacturing, LLC and FNH USA, LLC into a single entity, FN America. FN America is a wholly-owned subsidiary of FN Herstal, S.A., a global leader in the development and manufacturing of high quality, reliable firearms for military, law enforcement and commercial customers worldwide. Headquartered in McLean, VA, the company offers customers in the U.S. a portfolio of products, training and support services under the FNH USA brand name.

“Consolidating our operations in the U.S. has created a unique opportunity for us to gain efficiencies and has opened the door to some exciting new opportunities for growth and profitability,” said Mark Cherpes, FN America President and CEO. “We have seen great strengths emerge from the two legacy organizations and are beginning to harness these synergies in a way that will allow us to operate in a much more agile, proactive, market-oriented way that we hope will really benefit our customers immediately and in the years to come.”

Today, FN America employs approximately 500 people in three locations. In addition to its headquarters in McLean, VA, the company also has a Development and Technical Center (DEVTEC) in Fredericksburg, VA and manufacturing operations in Columbia, SC. The company produces a wide range of small arms for the U.S. military such as M4/M4A1 carbines, M16 rifles, MK19 grenade machine guns, M249 SAW, MK46, MK48, M240, M240C, M240D, M240E1, M240H, M240B, and M240L machine guns. In addition to manufacturing for the U.S. military, FN America also builds commercial handguns including the FNX™ series of hammer-driven pistols, the FNS™ line of striker-fired pistols, and the FN 15™ line of modern sporting rifles under the FNH USA brand.

For more information about FN America, LLC and the FNH USA brand, please visit



KA-BAR Knives is pleased to announce the fourth annual KA-BAR Pumpkin Carving Challenge. Using any KA-BAR knife, entrants will carve a pumpkin and take a photo of their work and upload the image to any of the KA-BAR Knives social media channels.

The photo must feature the carved pumpkin as well as the KA-BAR knife used to carve the pumpkin. The contest will be open from October 1 to October 31, 2014. Limit one entry per person.

To upload your entry please visit any of the KA-BAR social media sites listed below. The winner will receive a free KA-BAR knife. Enjoy the contest, be safe, and have fun.


GoPro: Why Every Hunter Should Have One


GoPro action cameraNick Woodman earned his bachelor’s degree in 1997 and started a marketing company called FunBug. The business was unsuccessful, so the California native decided to travel the world and do what he loves best, surf. While surfing, Woodman wanted to find a way to capture his wave-riding exploits without having to depend on someone on shore to take photos from a distance. He founded GoPro in 2002 for sportsmen and others to “capture and share your world like never before.”

The GoPro Hero4, the company’s latest model, is the ideal camera for hunters to chronicle their activities. It can record that perfect takedown shot as it is happening, then use its Wi-Fi capabilities to instantly download the footage to your mobile device so you can share it with friends and family. The video also can be used as a teaching tool, as you can re-watch your hunts, to correct flaws.

The truth is, many hunters are old school and not keen on incorporating technology into their favorite pastime. But, even the most hardcore fundamentalists will be fascinated by the GoPro’s capabilities once they give it a figurative shot.

Pheasant Hunting

Eric Pickhartz, writing for hunting and fishing website Wide Open Spaces, stumbled upon a video entitled “Rooooster” on Vimeo. It showed a first-person viewpoint of several birds being taken down by superb marksmanship. He contacted Jake Farmer, the creator of the video, to find out how he captured such high quality footage.

Farmer admitted he is not a hunter himself, but a videographer who has several hunters in his family. He bought two GoPros and a shotgun mount from a third-party retailer to film their hunting trips. The video makes viewers feel like they’re right there, something he said would be impossible to capture without the GoPro. He compared the vantage point to first-person shooter video games like Halo.

GoPro makes a roll bar mount that fits most shotguns, for those who prefer to use a product made by the company. Although the cameras are durable enough to withstand shotgun reports, some hunters prefer to use the chest harness, which can be found at any retailer that sells the cameras. The head strap mount is another option for first-person viewpoints.

Deer Hunting

Jeff Hesketh showed the possibilities of a GoPro for deer hunting by filming his November 2013 hunt in Maine, which he uploaded to YouTube. Hesketh appeared to get what many hunters would call a gift. A spike appeared to be only a few yards from him when he took action. It wasn’t a perfect shot, but the harvest netted him 120 pounds of meat, according to his account.

Zoom Capabilities

You must purchase a separate telephoto lens to have zoom capabilities on a GoPro. RageCams makes a 16 mm lens that fits inside the waterproof casing of the camera. Back-Bone is a another third-party company that makes a product called the Ribcage. It’s a kit that modifies the GoPro Hero3 and Hero3+ Black to accept several interchangeable lenses.

Keep in mind these companies are not affiliated with GoPro, and using their products may void any warranties you have on your camera.

Final Analysis

A common complaint from hunters was that the GoPro has too many flashing and blinking lights while recording, which can obviously have a negative impact on your hunts. The company responded by introducing a polycarbonate GoPro blackout housing unit for the camera to remedy this issue.

Rifle hunting season spans only a few weeks every year in most states. The GoPro will enable you to re-live your hunting expeditions anytime and share them with the world. It’s well worth the investment.