Following on the heels of its European launch, the shotgun, which resulted from this exceptional collaboration makes it debut at a private event in New York City early next month.

A masterpiece is created when the oldest firearms company in the world offers the design of the most traditional and elegant shotgun – the side by side – to Marc Newson.
The new 486 by Marc Newson is a respectful re-interpretation of the traditional side by side with an innovative technological solution: the wooden bridge. With this original design, the safety catch is no longer a remote mechanism on the end of the receiver, but now is seamlessly set into the high-grade walnut, almost like a bridge, creating a beautiful element of distinction.

The time-honored concept of the “rounded action” is perfectly expressed in the edgeless receiver, while the statement top lever has a unique identity created by its bold design.

The engraving, made through a special high-technology laser, is a homage to Asia: the homeland of the world’s most traditional game bird, the pheasant.

The 486 by Marc Newson embodies the essential characteristics of a luxury Beretta shotgun: the constant pursuit of innovation combined with five hundred years of manufacturing excellence.Edgeless-receiver

The 486 Shotgun by Marc Newson will be sold through the Beretta Galleries located in New York and Dallas, as well as at Beretta Premium Dealers. More about this modern masterpiece can be found at http://www.beretta.com/en-us/486-by-marc-newson/

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces – The Beretta M9. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.Beretta.com.


Pomona, NY – During this season of gift-giving, now is the time to purchase any Kahr Premium Series product and qualify for a free Kahr E-Gift Card worth $50.

The E-Gift Card promotion applies to the purchase of any one of the 50+ models from the Kahr Premium Series, which includes the TP, T, P, K, PM, and MK Series. The $50 E-Gift Card can be used towards the purchase of any parts and accessories from the Kahr E-commerce website. IMPORTANT NOTE: CW, CM and CT models in the Value Series Kahr pistol product line are not included in this promotion. Kahr pistol SKU numbers starting with the letter “C” are not included in this promotion, for example the CW9093.

This promotion runs November 19 – December 31, 2014. To qualify, just go to http://www.kahr.com/E-giftcard-Offer.asp and fill out the Kahr $50 E-Gift Card Offer Application and submit it along with a copy of your receipt from the purchase of your Kahr Premium Firearm.

Whether it is a gift for someone else, or for you, now is the time to take advantage of $50 worth of free parts or accessories for your new Kahr Premium Series firearm.
For more information on the complete line of Kahr handguns, please visit www.kahr.com.


Accokeek, MD – Beretta USA announces today the release of “Human Technology,” an artistic short film detailing the production of the company’s premium guns-from the raw-material stage to the finished product. It takes the viewer on a tour of the variety of robotic technologies and traditional skills involved in the manufacture of the Beretta premium line, using sights, sounds and mood to best convey the vast amount of know-how that goes into each gun. Available on Beretta’s website [http://www.beretta.com/en-us/human-technology/], the short film comes from the renowned Ancarani art-movie studio and features a specially-composed soundtrack by Bartolomeo Sailer.

“Parts of it look like science fiction, but it’s all real,” says Ryan Muety, Vice President of Marketing at Beretta USA. “We wanted to capture a sense of what lies both above and below the surface of our premium guns, and share this powerful experience with viewers. They will be surprised at the extent of technological innovation that underlies the artistry of our guns, with processes that are so new and exact that they are rarely encountered in any other industry. Of course, there is also the human element. The viewer is brought close to actual Beretta premium-gun artisans, with their expressiveness and the movements of their hands telling a story of tradition and passion going back centuries. The video conveys all these ideas very effectively and gives a nearly-tangible feel of how the classical beauty of our premium guns is the perfect match for their mechanical excellence.”

Beginning with the raw materials of a standing tree and molten steel, the movie flows through the Beretta factory where the rhythmic pulsation of the latest machinery in space-age environments harmonize with the muted sounds of artisan hand-work in a quintessentially-Italian shop. Thanks also to the highly-evocative soundtrack, the story proceeds seamlessly through futuristic production stages and patient hand-work, up to when the Beretta Master Gunsmith performs a final inspection on the gun. “The climax of the video comes next,” adds Muety, “which the viewers will have to experience for themselves to fully appreciate the sense of pride that both Beretta and premium gun owners feel.”

“Human Technology” will be premiered in the United States during at an invitation-only event in New York City, on December 10.

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces – The Beretta M9. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.Beretta.com.


Power Up With Crimson Trace

When gun owners shop for a laser sighting system for their personal protection carry gun or home defense long gun, one pressing question often needs an answer before the cash register rings. That question is: What about batteries?

All Crimson Trace products-more than 160 models of laser sights and tactical lights are available-are shipped with batteries. This saves the customer from having to search for batteries or determine the type of battery required for activation of the laser sight or bright LED light.

Better news is that many Crimson Trace products are covered under the company’s “free batteries for life” program. Buyers can call the customer care center to register their product. This unique program allows one set of batteries per calendar year. Customers can register online at www.crimsontrace.com or by calling the customer service center at 800-442-2406.

“Customers are often amazed at the ease and delivery time for receiving their free replacement batteries,” states Kevin Lahart, Crimson Trace Customer Service Supervisor. “Our unique fulfillment process allows our customer service agents to mail batteries the same day they are requested. In a matter of days, not weeks, the customer will receive their free replacement batteries. This program is yet another example of our commitment to the customer.”

Crimson Trace products are generally powered by one, two or four batteries and this varies by product design. Nearly all Crimson Trace products are covered by a three-year warranty against defects in materials and workmanship. See the company website for additional details.

To help consumers better understand the advantages of having a firearm equipped with a laser sighting system, Crimson Trace continues to offer a free copy of “The Laser’s Edge” DVD. To help educate about laser sighting systems, these DVDs can be found on the counter top of gun shops from coast to coast. The information on this DVD is delivered in an easy-to-understand manner by some of the nation’s top competitive shooters.

Crimson Trace also has a new promotional campaign that encourages everyone to ask themselves, “have you done everything in your power to defend yourself and what’s yours?” The rallying words are: “In Condition Crimson™, We Stand.” For more details, visit www.conditioncrimson.com or call 800-442-2406. All Crimson Trace products are proudly Made in the USA.


The 2014 H&H Shooting Sports Black Friday ad is here! This is the ad that will appear in The Oklahoman on Thanksgiving day. Their are many more items that will be on sale, that simply wouldn’t fit into the ad, we will post the full list soon. H&H Shooting Sports will be closed Thanksgiving Day, but will be open from 9AM to 9PM on Black Friday. Doors will open again on Saturday at 9AM, and they’ll remain open until 9PM. The sale prices will continue to be honored on Sunday from 9AM to 6PM. 



H&H Shooting Sports Black Friday 2014

Black Friday Ad insert for H&H Shooting Sports. Many more items on sale in store than what would fit in the ad. Join us Friday, Saturday and Sunday. 11/28-11/30

H&H Shooting Sports Black Friday 2014
Select firearms on sale at H&H Shooting Sports for Black Friday. Many more on sale.
H&H Shooting Sports Black Friday 2014
Archery Specials for Black Friday at H&H Shooting Sports
H&H Shooting Sports Black Friday 2014
Safes and Optics on special for Black Friday at H&H Shooting Sports
H&H Shooting Sports Black Friday 2014
Gun Safes and Optics on sale at H&H Shooting Sports for Black Friday
H&H Shooting Sports Black Friday 2014
Knives and Reloading Specials at H&H Shooting Sports for Black Friday
H&H Shooting Sports Black Friday 2014
Select Handguns on sale at H&H Shooting Sports for Back Friday
H&H Shooting Sports Black Friday 2014
Back Cover of the 2014 H&H Shooting Sports Black Friday Ad


SPRINGFIELD, MA- Smith & Wesson Corp. announced that the company is currently offering consumers two free magazines with the purchase of a new full-size or compact M&P pistol. The promotion is available to consumers in the continental United States who purchase any new Smith & Wesson M&P pistol in 9mm, .40 S&W or .45 ACP from November 14, 2014 through December 3, 2014.

During the Smith & Wesson promotion, consumers who purchase a new M&P pistol can obtain an online claim form from the company’s website at http://bit.ly/1EHC9Zg for two free magazines. The promotion is not valid with the purchase of the M&P Shield™ and is only available while supplies last. Due to state and local laws, residents of Connecticut, Massachusetts, and New York City are not eligible to participate in this promotion.

The Smith & Wesson M&P pistol line is currently available in over 50 variations with models ranging from the recently introduced Performance Center® Ported pistols to the VTAC® series which is produced in conjunction with Viking Tactics. Built with a reinforced polymer chassis, superior ergonomics, ambidextrous controls and proven safety features, the M&P has been the leading choice of recreational shooters, law enforcement professionals and competitive marksman worldwide.

For more information regarding this Smith & Wesson consumer magazine promotion and to learn how to qualify visit www.smith-wesson.com.

About Smith & Wesson
Smith & Wesson Holding Corporation (NASDAQ Global Select: SWHC) is a U.S.-based leader in firearm manufacturing and design, delivering a broad portfolio of quality firearms, related products and training to the consumer, law enforcement, and military markets. The company’s brands include Smith & Wesson®, M&P® and Thompson/Center Arms™. Smith & Wesson facilities are located in Massachusetts and Maine. For more information on Smith & Wesson, call (800) 331-0852 or log on to www.smith-wesson.com.


Taurus Introduces the CURVE


Taurus®, the global leader in revolver manufacturing, is redefining the handgun category with its newest introduction. The new, patented CURVE is a body-contoured .380 ACP that changes everything about concealed carry – so comfortable it’s easy to wear – everyday.

Taurus tackled the challenge of designing a concealed carry handgun that is “print-free” as well as comfortable in any position on the body. Building a firearm with a curved grip frame was not an easy task. About the size of today’s smart phones, this little USA manufactured double-action only, semi-auto pistol packs 6+1 rounds in a highly concealable 5.18-inch package. Weighing in at 10.2 ounces, the CURVE combines innovation with functionality for close-quarter, personal security confidence when wearing this pistol. This curved polymer pistol has a carbon steel slide and a stainless steel barrel for increased reliability.

Taurus takes safety seriously and incorporated a loaded chamber indicator as well as integrated the Taurus Security System® for long term locking storage. Taurus also provides a trigger protector that is fast and easy to deploy with a built-in lanyard for use when using the holster-free belt clip.

Another industry-first, an integrated LaserLyte® LED light/laser combo system built within the frame makes for efficient target acquisition during most lighting scenarios. On the rear of the slide is the bore axis sighting system™ that is designed for instinctual point shooting at close distances. This subcompact handgun does not feature traditional sights to keep the concealed carry design smooth and snag-free. The textured grip and the low bore axis of this pistol deliver comfortable shooting and mild recoil.

“We challenged our engineers to develop a handgun that was comfortable to wear. We wanted it to be as comfortable as wearing a watch every day,” commented Sarah Perry, Director of Marketing. “We wanted a concealed carry firearm that was designed for wearing against the contours of your body. The engineers eagerly accepted the challenge and three years later and after much testing, we are beginning production of the Curve,” continued Perry.


Wearing the CURVE everyday provides the peace of mind needed for protecting yourself and your family in these uncertain times. Have the CURVE on your side – it’s the gun you wear!

Model: Taurus Curve
Caliber: .380 ACP
Action: Double Action Only (DAO)
Capacity: 6+1 rounds
Barrel Length: 2.5 in
Overall Length: 5.18 in
Overall Height: 3.7 in
Overall Width: 1.18 in (0.88 in grip)
Sights: N/A
Lights/Laser: Integrated LaserLyte® System
Trigger Pull: 5-7 pounds
Weight: 10.2 ounces (unloaded)
Materials: Slide: Carbon Steel
Barrel: Stainless Steel
Grip: Polymer with Metallic Subframe
Safety Devices: Loaded Chamber Indicator; Taurus Security System®
Accessory: Trigger Protector
Holster: Integrated Side Belt Clip
Slide – Finish: Matte Blue
MSRP: $392
About Taurus®:
Taurus® is the global leader in revolver production. Taurus International Manufacturing, Inc. is proud to be the U.S. importer of all Taurus brand firearms manufactured in Brazil and to be the manufacturer of the model PT-22, PT-25 and PT-738 pistols made here in the U.S. Taurus International services all Taurus brand firearms under the LIFETIME REPAIR POLICY™ as well. For additional information about Taurus, visit www.taurususa.com. High-resolution images are available atwww.taurusdownloads.com.




We are clearly disappointed by Jay Leno’s decision not to perform at the 2015 SHOT Show State of the Industry Dinner. He unilaterally cancelled his promised appearance due to pressure from the anti-gun lobby, which included false statements about our industry and its commitment to genuine firearms safety, which we attempted to personally correct with him, but to no avail.

We are not deterred by their publicity seeking nor are we unfamiliar with the bullying political tactics of the gun control groups that seem to have as little respect for the First Amendment as they continually demonstrate with regard to the Second Amendment.

We are proud of the many programs that we run that meaningfully contribute to public safety including our long standing Project ChildSafe and Don’t Lie for the Other Guy initiatives in addition to our members everyday work in compliance with comprehensive federal and state laws. We will not allow the lawful commerce in firearms nor our industry to be demonized and we will continue to speak out for the Second Amendment rights of the millions of law-abiding citizens who are our customers.

Despite Mr. Leno’s cancellation, we look forward to having our biggest and best State of the Industry Dinner to date with a performer that respects the contributions of our industry and the customers it supports.

Don’t miss the H&H Shooting Sports Black Friday Sale. Doors open at 9:00 AM. Our Door Buster deals are first come, first served, with no rain checks. Here is a sneak preview of the 2014 Black Friday Sales Ad. This is just the front cover of our ad. Check back on Friday 11/21 to view the full Ad! 

BF AD 2014_FrontCover




You’ve just killed the buck of a lifetime and now you’ve got the chance to capture the moment for all of your friends and family to see. Don’t blow it with amateur photography. Follow these tips to take better field photos.

Do This

Always carry a camera. The best time and place to take a hero shot is in the field immediately after recovering game as it accurately records the mood and location. Animals are fresh and more attractive before field dressing and more maneuverable before rigor sets in.

Check your batteries before you leave home to make sure they’re fresh or fully charged and that your camera has a card with sufficient available space.

Remove dirt, leaves, blood, and saliva from the hunter and the trophy. Smooth ruffled hair and remove clutter from the foreground and background. And for Pete’s sake, stuff the animal’s tongue in its mouth.
Skyline the antlers to show off the tines and ensure that the horizon doesn’t cut through the hunter or the animal.

To produce vibrant images, shoot during periods of the softest light–early and late in the day. From late morning to late afternoon, avoid direct sunlight. Pose in full shade (not dappled sunlight), and use a flash. Use a tripod to prevent blurred images, and make sure the camera is plumb and level.

Pose creatively. Take shots facing the animal as well as crouching behind it. Pose the head in different positions to accentuate various characteristics. Grasp antlers near the bases with your fingertips rather than your full hand.

Take multiple shots of different poses, from various angles, and bracket the image if your camera has that capability.

Avoid This

Skip the tight focus. Leave plenty of space around the subject; you can always crop the image later if you have to.

Never pose in a truck bed. You’ll look like a rube.

Don’t straddle big game. It’s not a horse. Show a little respect by kneeling beside or behind the animal, and smile.

Tricks of the Trade

Keep a few moist wipes in a resealable plastic bag to wipe off blood and moisten fleshy parts, like the nose and eyes.

Use a fill flash to counteract distracting shadows.

Position the subjects to lead the viewer’s eyes from left to right to make a more visually appealing picture.
Shoot from a low angle where you’re even with or, if possible, below the animal. This helps enhance the trophy’s size. And silhouetting against an open skyline will sometimes produce dramatic results.

Good Luck!