BOWTECH Launches New Flagship Bow at Industry Trade Event


For the fourth year in a row, BOWTECH Archery kicked off the industry’s largest trade show with the launch of its flagship bow. On the opening morning of the Archery Trade Association show in Nashville, BOWTECH unveiled the flagship RPM 360 and a second premium bow, the Carbon OverDrive.

“It has become a tradition at ATA for everyone to gather in the BOWTECH booth on the first morning of the show to see the latest in archery innovation,” said Jeff Suiter, Media Specialist for BOWTECH. “We had another great crowd on hand and we’re excited with the early reviews on the new bows.”

Jim Shockey of Jim Shockey’s Hunting Adventures hosted the event, which opened with live music from country artist Tyler Farr before Jim Burnworth of Western Extreme and Michael Hunshucker and Shawn Luchtel of Heartland Bowhunter unveiled the bows and discussed their new technologies and features.

The RPM 360, capable of firing arrows at speeds up to 360 fps, features a new trapezoidal I-beam riser and new Bridge Lock Pocket technology for precision and accuracy. The Carbon OverDrive takes the incredibly durable and lightweight Carbon Knight riser and adds BOWTECH’s OverDrive Binary Cam system and torque-eliminating FLX-guard technology.

BOWTECH manufactures and distributes the world’s finest compound bows and archery equipment. Founded in 1999, BOWTECH’s corporate offices and manufacturing facilities are located in Eugene, Ore. With a worldwide distribution network, BOWTECH’s family of brands include: BOWTECH, Diamond, Octane, Stryker and WaterDog Surface Technologies.

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