Benelli New Shotguns at #SHOTShow 2015!

Benelli Releases 828U Over-and-Under

Bucking convention while honoring classic design has always been the Benelli stock in trade, and the advent of their new 828U over-and-under shotgun promises to exceed that expectation nicely.For the double-gun purist, Benelli’s newest offering delivers the mandatory point-ability, custom comb and drop adjustments and the kind of ergonomic feel and balance inherent to all fine shotguns. And the Benelli faithful who are familiar with the brand’s iconic semi-auto’s will instantly see the trademark Benelli performance design aesthetic. The 828U is at once both contemporary and beautifully practical, from the smooth body and exquisite checkering to the wide, low-profile rib bridge, no side rib and monoblock treatment.

Functionality and safety of the 828U is a given, with an auto-safety, easy-operating opening lever and steel lock-plate opening system, paired with impulse-driven ejection to keep unfired shells handy. Constant opening means no recocking, and for both the traditionalist and the contemporary camps, the 828U fulfills the requirement of Benelli quality-floating crio barrels and crio chokes, weight-reducing carbon fiber rib and high-grade alloy receiver, complimented by fine walnut stock, and forearm. Durable steel-on-steel hinges, removable guard and easy-to-remove trigger system make for easy cleanup when the hunt is done.

The 828U comes in nickel-engraved and black anodized models and both sport interchangeable 26″ or 28″ barrels. Drop and cast fine regulation means the gun can be tuned to 40 unique, personal settings in order to get that perfect fit and sight picture. One traditional element wasn’t lost on the design team-the patented, recoil-taming Progressive Comfort System already popular with many Benelli shooters is nicely integrated into the 828U and helps keep muzzle flip to a minimum.

The 828U is the result of several years of development, and its near-perfect mix of design innovation and practical functionality came from exhaustive research of the marketplace, the competition and the personal insights of shooters, engineers and product development experts.

“From the first prototype to the final design, the 828U started and finished as a hunter’s shotgun-the style, weight and comfort which field and sport shooters appreciate is apparent the first time you pick one up,” said Tom Kaleta, VP of Marketing for Benelli USA.

While the 828U may seem like a departure from the Benelli line of semi-automatic shotguns for which the brand has earned its loyal following, the company’s devotion to customer preference and legacy of pushing both the design and performance envelope made the decision to produce the 828U a natural for the company. “We’ve always created markets at Benelli-but we do so by knowing the market and building the shotgun that customers want to own and shoot,” said Tom Debolt, Benelli USA General Manager. “We know there’s a market for a fine Benelli over-and-under shotgun that incorporates so many features, points and shoots like a dream and fits the budget for so many customers.”

With the nickel-engraved version coming in at $2,999 retail, and the black-anodized model at $2,499 retail, Benelli anticipates the 828U’s competitive price will spark high demand for their newest product. The first production run is near completion and the 828U will soon be available at Benelli’s network of retail dealers.

New Benelli M4 Cerakote™ Tactical Shotgun


Already battle-tested as the US military’s Joint Service Combat Shotgun, the new Benelli M4 takes optimal performance to another level-an M4 Cerakote™ model that can handle the harshest treatment a modern tactical weapon can expect. Cerakote™ is an abrasion and impact-resistant material that can be applied to firearms and parts including metal, plastic, composite and other surfaces, reducing maintenance and adding years of service life and functionality to any weapon.

The new Benelli M4 Cerakote™ can operate in virtually any environment. The rust-resistant qualities of Cerakote™ are up to 50 times stronger than competitive coatings, and make the weapon nearly impervious to the corrosive effects of water, salt spray and even abrasive grit and grime. The improved hardness and scratch-resistance of Cerakote™means a much longer wear cycle, and the adherence quality of Cerakote™ is phenomenal and resistant to impact, heat or the extreme treatment inherent in tactical and combat environments.

Functionally, the new M4 Cerakote™ is the same M4 currently in service with America’s Armed Forces and many law enforcement agencies, and employs the same super-reliable Auto Regulating Gas Operated (ARGO) system. With dual, self-cleaning pistons, the ARGO system requires only ½ inch of movement for complete cycling, minimizing vibration and maximizing target re-acquisition. Featuring a synthetic stock, the new M4 Cerakote™ comes in AI Dark Earth only, with an 18.5″ barrel length and a total length of just 40 inches. Set up with ghost-ring sights (optional three-dot Tritium inserts are not included but are available) and a Picatinny rail just forward of the sight assembly, the Benelli M4 Cerakote™ can take on specialized optics like night vision, red dot sights and standard scopes.

The new model M4 Cerakote™ weighs in at 7.8 pounds and comes with a standard Modified choke. Like it’s predecessor, the M4 Cerakote™ cycles everything from 2 ¾” Heavy Target to 3″ Magnum flawlessly and interchangeably, and the shotgun can be ordered with either tactical or pistol grip stock.

COMMON SPECIFICATIONS: Gauge: 12-Gauge Overall Length: 40″ Weight: 7.8 lbs Finish: Black synthetic, AI Dark Earth Cerakote Magazine Capacity: 5+1 Chokes: M Sights: Ghost-ring Length-of-Pull: 14 3/8″ Drop at Heel: 2 1/4″ Drop at Comb: 1 1/2″ MSRP: $2,399


Benelli Performance Shop 20-Gauge Waterfowl Edition


Waterfowlers want performance-cold, foul weather and wet, muddy conditions combined with long shots at fast-flying ducks and geese require it. The new 20-Gauge Waterfowl Edition delivers all the punch needed in the blind, all in a slimmer, lighter sub-gauge purpose-built with the same optimal performance and specialized features found in the Performance Shop’s SBE II Waterfowl Edition 12-Gauge.

Based on the fast-swinging, easy-toting M2 Field 20-Gauge, the Waterfowl Edition M2’s streamlined and lightweight design, paired with the steadfast reliability of the honed and polished Inertia Driven® system, make it the ultimate sub-gauge waterfowl gun. Trigger group tuning for a crisper let off and better shot timing, combined with a larger bolt-cocking handle and longer, wider bolt release gives the shooter confidence handling the gun in the field, even in cold, wet conditions and wearing gloves.

The Waterfowl Edition comes with a set of Rob Roberts Custom Triple Threat™ chokes, specifically designed for waterfowl hunting at short, medium and long-range distances. The Waterfowl Edition’s Crio® barrel features a lengthened and polished forcing cone to insure uniform patterns while reducing recoil. Every WaterFowl Edition 20-Gauge has been test-fired and patterned for optimal accuracy and punch when shooting high-flying waterfowl. Felt recoil is further reduced with Benelli’s ComforTech® stock, so magnum loads in 20-Gauge are almost trivial compared to the 12-Gauge. Each Waterfowl Edition’s barrel is fitted with a HIVIZ Comp front sight with a variety of colored fiber optic inserts for quick target acquisition in low or flat light conditions. A paracord design survival sling leaves hunter’s hands free for managing dogs, decoys or gear, and in an emergency situation provides over 50 feet of 550-pound paracord within seconds.

“This is a duck and goose shooting machine, just in a smaller, slimmer package,” said Tom Kaleta, VP of Marketing for Benelli USA. “We live and breath the waterfowler’s world-and we know long shots and tough conditions are always part of the program. “The Performance Shop 20-Gauge Waterfowl Edition fills a niche that’s demanding that a magnum Benelli performance in a specialized, lightweight package.”

COMMON SPECIFICATIONS: Gauge: 20-Gauge Barrel Length: 28″ Weight: 5.9 lbs Finish: Realtree® Max-5™ Magazine Capacity: 3+1 Chokes: 3 Rob Roberts Custom Triple Threat® Sights: HiVIZ Comp front sight metal mid-bead Length-of-Pull: 14 3/8″ Drop at Heel: 2 1/8″ Drop at Comb: 1 1/2″ Minimum Recommended Load: 2 1/2-dram, 7/8 ounce MSRP: $2,399

Benelli is a world leader in manufacturing quality semiautomatic shotguns and rifles that are known for their ultra-reliability and high-performance standards. For the latest news and product information visit

Benelli’s dominance in 3Gun isn’t exactly breaking news. But the company’s decision to field a sponsored team on the 2015 3Gun circuit is, and that development promises to elevate the brand’s prominence as a shotgun platform to an even higher level.

The unrelenting reliability of Benelli’s Intertia Driven System is popular across the 3Gun field, and Benelli shotguns have long dominated 3Gun competition. With shooter’s like Dianna Liedorff, Janna Reeves, Keith Garcia, and Taran Butler using the M2 or Vinci, the brand has developed a winning reputation in competitive tactical shooting. Individual Benelli shooters are already lighting up matches with winning scores all around the country, including recent matches like the Colt 3Man 3Gun, the Versamax Challenge and the Shooting Masters. “A sponsored 3Gun team was the next level of commitment to the sport for us, ” said Tom Kaleta, Benelli USA’s VP of Marketing. The company already maintains and will continue to support a cadre of top prostaff shooters and hunters, so the addition of 3Gun to the Team Benelli lineup is a natural extension of the brand, said Kaleta.

3Gun matches are virtual “torture tests” designed to put the guns, and the shooters, through an exhausting repertoire of scenarios-diverse courses of fire from short and fast targets to longer, more deliberate shooting with all three guns; rifle, pistol, and shotgun. Shooters use pistols, modern sporting rifles and shotguns in a variety of scenarios, with each stage presenting a different set of tactical challenges. “For us, 3Gun is similar to racing for automotive manufacturers. It allows us to test new technology-not in the lab, but in the harshest of conditions, with a live shooter, ” said Kaleta. “This gives us direct input from our shooters-many innovations found in our hunting guns were born from input from our 3 gun pro-staff. ”

3Gun has become one of the hottest competitive sports in the nation, and Kaleta said Benelli’s strategy to put a strong team together to meet the competition head-on will be an exciting new development for the sport. “It’s good for the brand and it helps bring new, younger shooters into the shooting sports, ” said Kaleta. Benelli sponsors a number of top competitive shooters across the country, and is an ardent supporter of shooting sports, competitive matches and the Second Amendment. For the latest news and product information visit



When you’re the oldest active firearms manufacturer in the world, you tend to have a rich, engrossing history. With that in mind, we’ve compiled a collection of facts that you might not know about Beretta. Check them out, and be sure to share your own little-known facts with us.

Few companies possess brand name recognition on par with that of Beretta’s. When you’ve officially been at your craft since 1526—488 years ago, for those of you scoring at home—people tend to know who you are. And, when you’re the oldest active firearms manufacturer in the world, you tend to have a rich, engrossing history.

But every hunter knows that the name’s been around forever (and that seeing it stamped on a shotgun is typically a very, very good thing), but there’s an awful lot more to the centuries-old Italian company. After a little detective work—and some assistance from the fine folks over at Beretta—we were able to compile a collection of facts that you might not know about the legendary firearms manufacturer.

Check out our ten facts below, and be sure to weigh in with your own in the comments.

1. Beretta Holding unifies 26 brands and companies under its umbrella, including well-known names like Benelli,Steiner OpticsUbertiSakoFranchiStoeger and Tikka.

2. The Beretta Museum includes firearms dating as far back as the 1600s, and is home to guns from the estates of John Adams and Napoleon, among other historical figures. More than 900 pieces are present in the collection.

3. Beretta runs a non-profit organization, called the Beretta Foundation, that is dedicated to researching malignant neoplasia (cancerous tumors); in particular, it deals with the collection and analysis of clinical and experimental data regarding different forms of cancer, as well as the indication of therapies for patients suffering from types of neoplasia, particularly breast or lung cancer, with special attention to prevention and immunology studies.

4. In addition to high-quality firearms, the Beretta family produces a number of renowned Italian wines. So, yes, it technically would be possible to put your Beretta shotgun to work by day and enjoy a Beretta beverage by night.

5. In the late 1940s Giuseppe Beretta partnered with Luigi Castelbarco and motorcycle designer Giuseppe Benelli to design and manufacture automobiles. Beretta was tasked with producing both the engine and the square-tube frame chassis. The prototype, known as the BBC (Beretta, Benelli, Castelbarco), was presented in 1948, with a Benelli engine. It would never enter full production, but one of the original samples is on display at the Beretta plant in Italy.

6. Beretta was originally born as a manufacturer of gun barrels. In 1526, Maestro Bartolomeo Beretta was paid to produce 185 arquebus barrels by the Arsenal of Venice. The bills of sale are said to still be in the company’s archives.

7. Luigi Gussalli, born in 1885 and grandson of Bartolomeo, didn’t work with firearms. He instead turned to astronautics, specializing in the engineering of multi-stage rockets. In 1923 he authored a book, titled “Can We Attempt a Space Journey to the Moon?” He regularly exchanged correspondence with some of the field’s most respected minds. Unfortunately, he passed away in 1950—19 years before the United States put the first man on the moon.

8. 2015 will mark the 100-year anniversary of the production of Beretta’s very first semi-automatic pistol. Though the92FS is the company’s trademark sidearm, Beretta’s semi-automatic roots rest with the Model 1915, which was adopted by Italian forces during World War I.

9. Speaking of handguns… Most folks know that the legendary fictional spy James Bond has long carried a Walther PPK, both on film and in print publications. Not many people, though, realize that 007’s very first carry gun was a Beretta 418. Author Ian Fleming depicted the super spy with the 418, chambered in .25 ACP, in the novel Casino Royale, Bond’s very first adventure. Fleming later changed his character’s signature firearm after corresponding with a particularly passionate fan.

10. Beretta was the likely manufacturer of the famed “Mayflower Gun.” The firearm is named as such because historians believe it made the trip to the New World on, as you’ve probably guessed, the Mayflower. Indeed, according to the markings on the rare Italian wheelock’s barrel and lockplate, the gun was either manufactured or repaired by the Beretta family of armorers.

Benelli has developed a new series of hunting shotguns for 2014 that use an improved version of their famous inertia-operated action. These shotguns, using the new design, offer a new level of reliability and safety that make a case for upgrading.

Inertia-Driven® An Inertia-Driven® shotgun is clean, reliable, and adjustment-free.
An Inertia-Driven® shotgun is clean, reliable, and adjustment-free.

Benelli’s inertia-operated action has become free-to-use for a time now and companies across the board are adapting it for their own purposes. Browning, Franchi and Stoeger are just three names that have put new shotguns on the market using the now-public-domain Benelli action.

The Ethos is their way of staying ahead of the game. Fundamentally it remains built around the inertia-operated action that has set a standard for reliability, but improves it with their new “easy-locking system.” The improved inertia action ensures that if something tugs on the charging handle that it will return to battery on its own.

This means that if a hunter is out in the field and something snags on the shotgun without the hunter noticing, the shotgun will still be good to go for that one perfect shot. And it prevents an out-of-battery discharge, which can be dangerous to say the least.

The easy bolt system will also close and lock even if the bolt is ridden. Riding the bolt — closing it manually and not letting it slam shut on its own — is a common mistake made by new shooters and the usual result is a bolt that’s only mostly closed. This is just as bad as something snagging on the charging handle and pulling a shell out of battery.

This also means that the gun can cycle very light loads without worrying about short-stroking the bolt. The improved inertia action is designed to run everything, even ultralight 7/8-ounce loads which a lot of semi-auto shotguns have troubles with. Ethos shotguns are chambered for up to three-inch shells and is more than capable of handling heavy loads as well.

benelli ethos engraved

“The superbly balanced Ethos is designed with all the features that make this latest Benelli semi-auto not only a pleasure to shoot, but also a beautiful gun to own,” said Tom DeBolt, Benelli VP in a press release. “Shooters will enjoy the benefits and pleasure of handling and shooting a top-quality semi-auto shotgun that embodies the perfect balance of art and technology to specifically meet their needs, whether it be for upland birds in the field or clay birds at a range.”

The new Ethos line of shotguns is fairly premium and will be offered in engraved and non-engraved versions with barrels of various lengths starting at about $2,000. Fortunately, this is Benelli we’re talking about so you can be sure you’re getting your money’s worth.

The Ethos shotguns are loaded with features not limited to the improved action. Benelli is taking the lead from competition shooting with their new guns which have a lot of tweaks more commonly found at a 3-gun match.


First up is a set of included interchangeable fiber optic sights. Ethos shotguns will come with three, one yellow, one green and one red, giving the user options for different shooting conditions or simple preferences. The sights mount onto a removable carbon-fiber rib. This allows the shooter to easily change rib heights without having to replace the barrel entirely and replace a rib if it ever gets damaged in the field.

The fiber-optic rib also helps make the Ethos a lightweight shotgun. While a rib admittedly doesn’t add a lot of weight to a shotgun, it does add mass to the front end and every ounce matters. Overall the Ethos weighs 6.5 pounds unloaded.

The barrels themselves are high-end, having been cryogenically-treated along with the interchangeable Crio chokes. Cryogenically-treated barrels are stress-relieved with liquid nitrogen for more consistent shot patterns, particularly after long shooting strings which tend to open up unevenly. It’s a small touch but it’s part of the Ethos premium.

Another run-and-gun-inspired change is an enlarged, beveled loading port and along with it a two-part carrier latch to make loading fast and easy on the hands. Benelli enlarged the bolt release as well and reloacated the cartridge drop lever to inside the trigger guard for ease of access.

The stocks are carved out of AA-grade European walnut and incorporate a recoil-reduction system in addition to sporting a thick rubber buttpad and padded rubber comb. The combs are interchangeable as well, for use with optics or tall ribs.

Many other parts have been redesigned, including the enlarged recoil reduction system, anti-seize magazine cap and improved follower. Hopefully Benelli will take the Ethos improvements and carry them over to other models in the future; they’re a lot of little changes that make the Ethos stand out in an expanding circle of inertia-based shotguns.

All the details about the four models of Ethos shotguns, 26- and 28-inch matte and 26- and 28-inch engraved, can be found on the product page. The Shooting Times has a review of the Ethos and the write-up is quite flattering.

“The Ethos passed all the tests with flying colors,” wrote Mike Schoby. It was a real pleasure to shoot, and recoil was nearly nonexistent. That final day’s shooting was pleasure mixed with a bit of sorrow as I knew my M1 was going to be relegated to the gun safe because the new Ethos was just that much better.”