NEWTOWN, Conn. — The National Shooting Sports Foundation, the trade association for the firearms and ammunition industry, has been awarded two 2015 Telly Awards.

The Telly Awards represent the best work of the most respected corporate video departments, advertising agencies, production companies, television stations and cable operators in the world.

The “people” have spoken! For the second straight year, NSSF claimed the Silver People’s Telly, the Telly Awards’ highest honor, in the Online Video category. The award recognized the quality of NSSF’s animated infographic video, “Gun Crimes Plummet Even as Gun Sales Rise.” NSSF’s sizable reach on social media played a huge role in helping to win the award, driving massive amounts of views and high ratings. Watch the video here:


In the Business-to-Business category, the Telly judges awarded NSSF the Bronze Telly for the 2015 SHOT Show promotional video, “SHOT Show — Too Good To Miss.” Watch that video here:


“Our in-house multimedia capabilities are constantly evolving here at NSSF,” said Bill Dunn, NSSF Managing Director of Marketing Communications. “The quality of work being produced is something our entire industry can be proud of. We thank the Telly Awards for this recognition.”

These videos and others offering tips on hunting, target shooting, firearm safety and firearm maintenance are available at


First-of-its-kind resource from NSSF encourages open conversations
between parents and children about firearm safety

NEWTOWN, Conn. — The National Shooting Sports Foundation (NSSF) today released a new, first-of-its-kind educational resource, the “How to Talk to Your Kids about Firearm Safety” video. The video, starring champion shooter and mother Julie Golob, encourages parents to have “the talk” about firearm safety with their kids sooner rather than later, and provides tips for how to have a helpful discussion.

“Too often, children don’t know what to do if they find a gun,” said Steve Sanetti, President and CEO of NSSF, which developed and sponsors the Project ChildSafe firearm safety education program. “This video opens a door for honest conversation and empowers parents to be the authority on gun safety for their kids, whether they have guns in their homes or not.”

The “How to Talk to Your Kids about Firearm Safety” video was created as a resource to start positive and constructive conversations by encouraging discussion rather than lecture, and helps parents responsibly demystify the subject of guns.

“As a mother, I know full well how challenging this conversation can be,” Golob said. “It’s crucial that parents set an example and teach their kids about firearm safety so children don’t learn about guns solely from what their friends say or what they see on video games and TV.”

The video features Golob expressing the importance of adults having gun safety discussions with young people, emphasizing that education on responsible safety and storage is the number one way to prevent firearm accidents in the home. The video has two sections, one for talking with younger children, the other for talking to older kids and teens.

“How to Talk to Your Kids about Gun Safety” is available—and shareable—online at projectchildsafe.org and on the NSSF YouTube page

. NSSF is also promoting the video with its members, law enforcement partners, local communities, conservation groups and other supporters, starting with a national launch in partnership with Sportsman’s Warehouse, which streamed the video in all of its stores across the country.

“Talking to kids about gun safety is not something to be put off or ignored—it’s an essential part of responsible gun ownership,” Sanetti added. “This video supports our industry’s “Own It? Respect It. Secure It” initiative, and we hope firearms owners everywhere watch it and share it with their communities.”

The video expands Project ChildSafe’s safety education resources that encourage safe firearms handling and secure storage by gun owners and their families. The video complements such program resources as the Safe Storage Options Infographic

and the Parent-Child Safety Pledge

. Since 1999, Project ChildSafe has worked with more than 15,000 law enforcement departments throughout the United States to distribute educational resources and free firearm safety kits, which include a gun lock, to their communities. To date, the program has given away more than 36 million safety kits and gun locks in all fifty states and the five U.S. territories.

Project ChildSafe’s public commitment to firearms education and making our communities safer is supported by Project ChildSafe, Inc., a 501(c)(3) tax-exempt charity. To learn more about Project ChildSafe, visit projectchildsafe.org.


The National Shooting Sports Foundation (NSSF), the trade association for the firearms and ammunition industry, today announced it would join Orchid Advisors in joint sponsorship of the annual Firearms Industry Compliance Conference to be held May 11- 13, 2015 at the Marriott’s Orlando World Center Resort. The 2015 conference brings together firearm manufacturers, importers, exporters, distributors, dealers and regulators such as the DOJ and ATF to answer the question, “How can I optimize compliance?”

“We are pleased to further our relationship with NSSF,” says Jon Rydberg, CEO of Orchid Advisors. “Orchid brings the only dedicated focus to solving firearms industry challenges with process and technology. NSSF’s involvement in the conference will add critical insight for participants on evolving firearm and ammunition regulation and add a more balanced discussion across the manufacturer-distributor-dealer environment.”

Larry, Keane, NSSF Senior Vice President, Assistant Secretary & General Counsel says, “NSSF is pleased to join with Orchid Advisors to co-sponsor this important and timely conference because it will offer the practical, operations-oriented solutions to our member base that we strive to provide.”

Rydberg adds, “We are pleased that ATF is committed to the annual Firearms Industry Compliance Conference series. This provides a valuable opportunity for industry members to interact directly with senior ATF personnel on compliance topics.”

Last year’s speakers and attendees included the following firearm companies, regulators and trade groups, among others. Walmart, Remington Outdoor Company, Smith & Wesson, Mossberg, ARC Worldwide, Davidson’s, Lipsey’s, Big Rock Sports, Colt, Ruger, Century Arms, FN America, Troy Industries, Kimber, Taurus, ATF, NSSF, F.A.I.R. Trade, US Customs and Border Protection and the National Firearms Dealer Network.

Participants who wish to attend the event can register here: orchidadvisors.com/FirearmsComplianceConference2015. Discounted registration is available to all NSSF members on the registration page.

Sponsor, exhibitor and speaker requests should be submitted online prior to March 12, 2015. In addition, industry participants may submit requests for the ATF-delivered presentations to 2015FICC@orchidadvisors.com.

Highlights from last year’s event can be found on the Orchid Advisors website, http://www.orchidadvisors.com.

Steve Sanetti, President and CEO of the National Shooting Sports Foundation (NSSF), delivers his remarks at the 2015 SHOT Show’s State of the Industry event.

NSSF is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 10,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit http://nssf.org/.


The National Shooting Sports Foundation (NSSF), the trade association for the firearms, ammunition, hunting and shooting sports industries, today is pleased to note that U.S. Sens. Lisa Murkowski (R-Alaska) and Martin Heinrich (D-N.M.) have introduced the Bipartisan Sportsmen’s Act of 2015.

The Bipartisan Sportsmen’s Act of 2015 is a package of pro-sportsmen’s legislation designed to safeguard and promote America’s hunting and fishing traditions and to enhance the role of hunters, anglers and shooters as America’s preeminent supporters of wildlife conservation. In keeping with a longstanding tradition of bipartisanship on sportsmen’s issues, the legislation enjoys strong support from both sides of the political aisle with Congressional Sportsmen’s Caucus (CSC) Co-Chairs U.S. Sens. Jim Risch (R-Idaho) and Joe Manchin (D-W.V.) and CSC Vice-Chairs U.S. Sens. Deb Fischer (R-NE) and Heidi Heitkamp (D-N.D.) serving as original co-sponsors.

“Being from Alaska, I’m lucky. Our hunting and fishing is top-notch. We learn to love the ‘great outdoors’ very early on in the Last Frontier. We know how to enjoy it today, and we’re committed to making sure that future generations have the same great opportunities,” said Sen. Murkowski. “The bipartisan legislation we introduced today will help ensure that our grandchildren have the same opportunities to hunt and fish as we did growing up.”

Sen. Heinrich added, “The number one issue for sportsmen and women across the country is access. This widely supported, bipartisan bill will open more areas to hunting and fishing and grow America’s thriving outdoor recreation economy. Hunters and anglers alone spend more than $465 million per year in New Mexico, and outdoor recreation as a whole is directly responsible for 68,000 jobs in our state. As an avid hunter myself, I remain deeply committed to preserving our outdoor heritage and treasured public lands for future generations to enjoy.”

“The Bipartisan Sportsmen’s Act of 2015 is made up of several bills that will help ensure our outdoor traditions are preserved, protected and promoted, said Lawrence G. Keane, NSSF Senior Vice President and General Counsel. This legislation addresses some of the top concerns of American hunters and recreational shooters. Its passage would be a significant accomplishment for the sportsmen’s community and for America. We are grateful to Senators Murkowski and Heinrich for their bipartisan leadership on this important legislation and are looking forward to passage early in the 114th Congress.”

Priorities addressed in the Bipartisan Sportsmen’s Act include: protecting the traditional use of lead ammunition and fishing tackle by American hunters and anglers, the removal of impediments to the use of Pittman-Robertson funds for shooting ranges and a significant number of provisions to enhance and expand hunting, shooting and fishing access on lands administered by the Departments of the Interior and Agriculture.

SHOT Show 2015 WireShots Coverage


WireShots will be reporting live from Shot Show 2015

What new hunting/archery products are you hoping to see in 2015?

We’re excited to announce the H&H WireShots team will be giving you an inside look at the new products being unveiled at the 2015 SHOT SHOW, January 20th – 23rd

The SHOT Show is an annual tradeshow for the shooting, hunting, and firearms industry. It is the biggest event of this type in the world together with IWA & OutdoorClassics (“IWA Nuremberg”), also taking place annually. “SHOT”, besides being a general reference to shooting, is an acronym for “Shooting, Hunting and Outdoor Trade” (show). This trade show is open only to those in the trade and the press. The SHOT Show is restricted members of the shooting, hunting and outdoor trade industry including commercial buyers and sellers of military, law enforcement and tactical products. It is not open to the general public.

The first SHOT Show was held in St. Louis, Missouri, in 1979. The show is owned and sponsored by the National Shooting Sports Foundation. It rotates between Las Vegas, Nevada; Orlando, Florida; New Orleans, Louisiana, and several other U.S. cities, although in the last few years it has taken place mostly in Las Vegas.

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The WireShots Team will be bringing you constant updates from the SHOT Show. With a floor plan this big we will try to cover all that we can, however it is highly possible that we will spend all week there and still not see everything.

By Bill Brassard, National Shooting Sports Foundation

The holidays are just around the corner. As hunters, shooters, collectors or just plain plinkers, it’s a natural instinct to want to share our enjoyment of firearms with others. What better way to do that than to make a gift of a firearm to a family member, close friend or relative?

The first thing to remember if you’re thinking about giving someone a gun is that . . . it’s a gun! You already know that ownership of a firearm brings with it some serious legal and ethical obligations that other consumer products don’t. So let’s look at some questions you may have about giving a firearm as a gift.

The first question you have to ask is whether the intended recipient can legally own the firearm where he or she lives. More than 20,000 different gun laws on the books, even the kinds of firearms that law-abiding citizens can own vary from place to place; for example, juveniles (under age 18) generally speaking are precluded by law from possessing a handgun. Check out the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) website for an overview of local laws and, whatever you do, don’t forget that you can never under any circumstances transfer a firearm to someone you know — or have reasonable cause to believe — legally can’t own one. That’s a federal felony, so be careful.

There’s no federal law that prohibits a gift of a firearm to a relative or friend that lives in your home state. Abramski v. United States, a recent Supreme Court decision involving a “straw purchase” of a firearm did not change the law regarding firearms as gifts. Some states—California, Connecticut, Colorado and New York for example—require you to transfer the gun through a local firearms dealer so an instant background check will be performed to make sure the recipient is not legally prohibited from owning the gun.

The ATF recommends that if you want to give someone a new firearm, rather than going to a gun store, buying it on your own and giving it to, say your father, consider instead purchasing a gift certificate from that retailer and giving it to Dad as his present. That way he’ll get the exact gun he wants, and there’s no question about who is “the actual buyer of the firearm,” which is a question any purchaser must certify on the Federal Form 4473 at the time of purchase.

You can only ship a handgun by common carrier (but not U.S. Mail) and a long gun by U.S. Mail or common carrier to a federally licensed dealer, but not to a non-licensed individual. With all carriers, federal law requires you to declare that your package contains an unloaded firearm. To be safe, always consult your carrier in advance about its regulations for shipping firearms.

What if you want to give “Old Betsy,” your favorite old deer rifle, to your son or daughter as a college graduation gift? Again, in most states, there’s no law that says you can’t, but some states require even inter-family transfers to go through a licensed dealer. Remember, you can never transfer a firearm directly to another person who is a resident of a different state. In that case, you must transfer the firearm through a licensed dealer in the state where the person receiving the gift resides. Using a gift certificate from a firearms retailer near where the recipient lives might be a good solution. Pre-1898 antique firearms are generally exempt from the dealer requirement. Be safe and check with your dealer or local law enforcement before you hand over your prized possession.

It’s often an emotional moment when a treasured family heirloom is passed down to the next generation. These moments are part of what our cherished enjoyment of firearms is all about and represent that unique bond that sportsmen have with their fellow enthusiasts.

So enjoy the holidays and do it right!

Image from Humanewatch.org

HumaneWatch.org, an advocacy group that monitors the Humane Society of the United States (HSUS), has analyzed  the HSUS 2013tax filing  and the result illustrates their true intentions. HSUS is a shady,  anti-hunting , anti-agriculture attack group  that preys on the public’s sympathy for pets and other animals in a deceptive ploy to advance its own extremist agenda.

According to its website , HSUS “seeks a humane and sustainable world for all animals—a world that will also benefit people.”  It also describes itself as “America’s mainstream force against cruelty, exploitation and neglect, as well as the most trusted voice extolling the human-animal bond.” However, it is difficult to understand how HSUS could accomplish these goals.  In addition to leading the effort to ban traditional ammunition so that it can ultimately outlaw hunting, HSUS only contributed 1 percent of its $120 million budget toward supporting pet shelters last year. It put more money into its own pension plan ($2.5 million).

This allocation imbalance begs the question – what exactly is HSUS doing with that $120 million budget? Well, $26 million went to funds located in the Caribbean and Central America. The group undertook a similar exercise in 2012 , which means that over $50 million of HSUS supporters’ donations are now sitting in offshore funds. It also spent $42 million on fund-raising expenses, which was incredibly wasteful considering their donations remained stagnant for 2013. That year, HSUS retained Quadriga Art for $7.7 million, the same firm that has recently reached a settlement deal  with the New York Attorney General for $25 million after it was revealed that the company has a pattern of starting charities solely as a means of making money, including dishonoring our vets through the Disabled Veterans National Foundation.

Another drain on HSUS finances comes from losing lawsuits.   HSUS has been ordered  to pay Feld Entertainment — the company behind Ringling Bros. Barnum & Bailey Circus — $16 million to settle a case in which HSUS alleged that the company was mistreating elephants. It turns out that HSUS had paid a former Feld Entertainment employee almost $200,000 to support the claims that the group asserted in its baseless case.

Fortunately, some have begun to take notice of the organization’s highly deceptive fundraising tactics. Earlier this year, the Oklahoma Attorney General issued  a consumer alert against HSUS because it misled consumers when it solicited donations after 2013 tornados, claiming that the money would go to help local shelters and dislocated animals. Also, the independent charity evaluator Charity Navigator removed  its rating of HSUS and replaced it with a “Donor Advisory” because of the group’s settlement with Feld Entertainment.

It is unfortunate that HSUS would prey on the hearts of Americans who legitimately care about protecting animals from cruelty or abandonment as means to raise money to fund their radical anti-human agenda. We can hope the reduced donations HSUS received during 2013 demonstrate that Americans are realizing that HSUS has absolutely nothing to do with your local humane society or animal shelter, and that its true agenda has become even more apparent.


Project Childsafe

NSSF Continues Educating Gun Owners On Safety During 2014 Hunting Season


NEWTOWN, Conn. — As hunting season moves into full gear, the National Shooting Sports Foundation (NSSF) calls upon gun owners to practice proper firearm handling and storage with its annual “Hunt S.A.F.E.” campaign. With the reminder that “The Hunt Isn’t Over Until You Are S.A.F.E.,” the Hunt S.A.F.E. campaign urges hunters and all other firearm owners to Secure your firearms when not in use; be Aware of those around you who should not have unauthorized access to firearms; Focus on your responsibility as a firearm owner and Educate yourself and others about safe firearm handling and storage.

“Hunting is a time-honored tradition for many Americans, and the hunting season brings a wave of excitement and activity for all enthusiasts,” said NSSF President and CEO Steve Sanetti. “It’s also a good time of year to remind firearm owners about the educational resources NSSF makes available so they can practice safe and responsible gun handling and storage.”

Hunt S.A.F.E. is part of NSSF’s Project ChildSafe, a program begun in 1999 (prior to 2003 the program was called Project HomeSafe) as a nationwide initiative to promote firearms responsibility and provide safety education to all gun owners. The program particularly emphasizes secure firearm storage and encourages gun owners to safely secure their firearms when not in use. For more than 15 years, the program has provided educational materials, online resources and free firearm safety kits, including cable-style gun locks, to gun owners in partnership with local law enforcement.

Through its work with more than 15,000 law enforcement agencies, Project ChildSafe has helped distribute more than 36 million free firearm safety kits to gun owners across the United States. This is in addition to the more than 70 million free gun locks manufacturers have included with the purchase of a new firearm.

“Properly storing firearms when not in use is the number one way to help prevent accidents,” said Sanetti. “It’s a simple step every gun owner should take to make their home, family and community more safe, and it’s why Project ChildSafe is committed to making firearm safety information available.”

Project ChildSafe and NSSF offer several educational resources on safe and responsible firearm ownership to share with families and friends:

The Hunting Checklist for Families provides an easy to follow guide for ensuring safety while in the field.
The Gun Storage For Your Lifestyle infographic provides guidelines on a variety of firearm storage options that keep lifestyles and budgets in mind
The Ethical Hunter brochure from NSSF explains the treasured heritage of the hunting tradition as well as the importance of responsible hunting.
And the Project ChildSafe webpage offers online users information on where to obtain a free firearm safety kit.
In addition to providing firearm safety information and free gun locks through Project ChildSafe, NSSF and the firearms industry have also united behind the “Own It? Respect It. Secure It.” initiative to continually promote the message of responsible firearm ownership. The “Own It? Respect It. Secure It.” initiative urges gun owners to practice safe gun handling and storage, year-round regardless of the season. The initiative is supported by more than 600 partners from the firearm industry and hunting and conservation communities, including many state fish and wildlife departments. Through these partnerships, the “Own It? Respect It. Secure It.” logo is featured prominently in places most frequented by gun owners, ensuring that the message of gun safety rings loud and clear.

“We’re very proud of the progress we’ve made to raise awareness about firearm safety with our ‘Own It? Respect It. Secure It.’ campaign,” said Sanetti. “Our goal is to encourage firearms owners to continually embrace the practice of proper handling and storage and to always remember the most important responsibility that comes with firearm ownership: Store Your Firearms Responsibly.”


A valuable resource for understanding state regulations, license fees and game species

NEWTOWN, Conn. — We’re sure you know that a day spent hunting beats a day in the office. What you might not know, though, is that a day spent hunting in many cases is more affordable than a day spent on the golf course or at a major league ballgame.

That’s something to keep in mind with National Hunting and Fishing Day

coming up on Saturday, Sept. 27. Many opportunities nationwide are available to spend a day afield that weekend.

Statistics in NSSF’s latest report, “Hunting in the 50 States: Regulations, License Fees, Species and Methods of Take,” clearly show that you get more bang for your buck hunting than in other competing hobbies and activities.

“There’s a misperception about hunting being a very expensive pastime. It can be in some circumstances, but for the most part hunting compares very favorably with the costs of other popular activities like playing golf, attending professional sports games and even going to the movies,” said Jim Curcuruto, NSSF Director of Industry Research and Analysis.

The report, found here

, estimates the average cost of a day of turkey hunting at $37.54 for license, tags and ammunition, placing it far lower than a round of golf, estimated at $72.54 for greens fees and a sleeve of balls, or a day at a major league ballpark, which will set you back $57.45 for a ticket, parking and a drink and a hotdog. While 10 days of hunting costs essentially the same as one day afield, taking in 10 movies at your neighborhood multiplex will add about $185 onto your credit card.

Of course, “Hunting in the 50 States” includes much more information than these comparisons—information that is valuable to manufacturers, retailers and shooting ranges.

To gain a better understanding of the expenses associated with hunting, NSSF combed through the regulation guides of all 50 states to produce “Hunting in the 50 States,” which consolidates data regarding big and small game, and provides both state-specific and national information.

The new report includes resident and non-resident license and tag costs, number of species available to hunt (more than 40 in some states), available hunting days and legal firearm use by state. The report’s pages contain interesting factoids on hunting—nine states, for example, allow the hunting of white-tailed deer with an air rifle—and there is an entire page on feral hog facts (population estimated at 5 million).

The report reveals how states provide many economic incentives to encourage hunting. Sportsmen and women in South Carolina, for example, enjoy two free days on which they can hunt without purchasing a state hunting license. In many states, licenses for apprentice hunters, juniors, seniors, military and the disabled are modestly priced, including for non-residents.

“Hunting in the 50 States” is available to NSSF members at nssf.org/research under the Industry Intelligence Reports tab, and non-members can contact jcurcuruto@nssf.org for additional information.