Project ChildSafe is a program of the National Shooting Sports Foundation to promote firearm safety and education. We are committed to promoting genuine firearm safety through the distribution of safety education messages and free firearm safety kits to communities across the U.S.
Safety is a habit.
Every day we make a series of choices that make up our personal safety routine. Firearm safety is no different. Safety securing your firearms when not in use is the #1 way to prevent accidents.
Visit ProjectChildSafe.org (http://projectchildsafe.org/)
NEWTOWN, Conn. — The National Shooting Sports Foundation, the trade association for the firearms and ammunition industry, has been awarded two 2015 Telly Awards.
The Telly Awards represent the best work of the most respected corporate video departments, advertising agencies, production companies, television stations and cable operators in the world.
The “people” have spoken! For the second straight year, NSSF claimed the Silver People’s Telly, the Telly Awards’ highest honor, in the Online Video category. The award recognized the quality of NSSF’s animated infographic video, “Gun Crimes Plummet Even as Gun Sales Rise.” NSSF’s sizable reach on social media played a huge role in helping to win the award, driving massive amounts of views and high ratings. Watch the video here:
In the Business-to-Business category, the Telly judges awarded NSSF the Bronze Telly for the 2015 SHOT Show promotional video, “SHOT Show — Too Good To Miss.” Watch that video here:
“Our in-house multimedia capabilities are constantly evolving here at NSSF,” said Bill Dunn, NSSF Managing Director of Marketing Communications. “The quality of work being produced is something our entire industry can be proud of. We thank the Telly Awards for this recognition.”
These videos and others offering tips on hunting, target shooting, firearm safety and firearm maintenance are available at
First-of-its-kind resource from NSSF encourages open conversations
between parents and children about firearm safety
NEWTOWN, Conn. — The National Shooting Sports Foundation (NSSF) today released a new, first-of-its-kind educational resource, the “How to Talk to Your Kids about Firearm Safety” video. The video, starring champion shooter and mother Julie Golob, encourages parents to have “the talk” about firearm safety with their kids sooner rather than later, and provides tips for how to have a helpful discussion.
“Too often, children don’t know what to do if they find a gun,” said Steve Sanetti, President and CEO of NSSF, which developed and sponsors the Project ChildSafe firearm safety education program. “This video opens a door for honest conversation and empowers parents to be the authority on gun safety for their kids, whether they have guns in their homes or not.”
The “How to Talk to Your Kids about Firearm Safety” video was created as a resource to start positive and constructive conversations by encouraging discussion rather than lecture, and helps parents responsibly demystify the subject of guns.
“As a mother, I know full well how challenging this conversation can be,” Golob said. “It’s crucial that parents set an example and teach their kids about firearm safety so children don’t learn about guns solely from what their friends say or what they see on video games and TV.”
The video features Golob expressing the importance of adults having gun safety discussions with young people, emphasizing that education on responsible safety and storage is the number one way to prevent firearm accidents in the home. The video has two sections, one for talking with younger children, the other for talking to older kids and teens.
. NSSF is also promoting the video with its members, law enforcement partners, local communities, conservation groups and other supporters, starting with a national launch in partnership with Sportsman’s Warehouse, which streamed the video in all of its stores across the country.
“Talking to kids about gun safety is not something to be put off or ignored—it’s an essential part of responsible gun ownership,” Sanetti added. “This video supports our industry’s “Own It? Respect It. Secure It” initiative, and we hope firearms owners everywhere watch it and share it with their communities.”
The video expands Project ChildSafe’s safety education resources that encourage safe firearms handling and secure storage by gun owners and their families. The video complements such program resources as the Safe Storage Options Infographic
and the Parent-Child Safety Pledge
. Since 1999, Project ChildSafe has worked with more than 15,000 law enforcement departments throughout the United States to distribute educational resources and free firearm safety kits, which include a gun lock, to their communities. To date, the program has given away more than 36 million safety kits and gun locks in all fifty states and the five U.S. territories.
Project ChildSafe’s public commitment to firearms education and making our communities safer is supported by Project ChildSafe, Inc., a 501(c)(3) tax-exempt charity. To learn more about Project ChildSafe, visit projectchildsafe.org.
The National Shooting Sports Foundation (NSSF), the trade association for the firearms and ammunition industry, today announced it would join Orchid Advisors in joint sponsorship of the annual Firearms Industry Compliance Conference to be held May 11- 13, 2015 at the Marriott’s Orlando World Center Resort. The 2015 conference brings together firearm manufacturers, importers, exporters, distributors, dealers and regulators such as the DOJ and ATF to answer the question, “How can I optimize compliance?”
“We are pleased to further our relationship with NSSF,” says Jon Rydberg, CEO of Orchid Advisors. “Orchid brings the only dedicated focus to solving firearms industry challenges with process and technology. NSSF’s involvement in the conference will add critical insight for participants on evolving firearm and ammunition regulation and add a more balanced discussion across the manufacturer-distributor-dealer environment.”
Larry, Keane, NSSF Senior Vice President, Assistant Secretary & General Counsel says, “NSSF is pleased to join with Orchid Advisors to co-sponsor this important and timely conference because it will offer the practical, operations-oriented solutions to our member base that we strive to provide.”
Rydberg adds, “We are pleased that ATF is committed to the annual Firearms Industry Compliance Conference series. This provides a valuable opportunity for industry members to interact directly with senior ATF personnel on compliance topics.”
Last year’s speakers and attendees included the following firearm companies, regulators and trade groups, among others. Walmart, Remington Outdoor Company, Smith & Wesson, Mossberg, ARC Worldwide, Davidson’s, Lipsey’s, Big Rock Sports, Colt, Ruger, Century Arms, FN America, Troy Industries, Kimber, Taurus, ATF, NSSF, F.A.I.R. Trade, US Customs and Border Protection and the National Firearms Dealer Network.
Participants who wish to attend the event can register here: orchidadvisors.com/FirearmsComplianceConference2015. Discounted registration is available to all NSSF members on the registration page.
Sponsor, exhibitor and speaker requests should be submitted online prior to March 12, 2015. In addition, industry participants may submit requests for the ATF-delivered presentations to 2015FICC@orchidadvisors.com.
Highlights from last year’s event can be found on the Orchid Advisors website, http://www.orchidadvisors.com.
Steve Sanetti, President and CEO of the National Shooting Sports Foundation (NSSF), delivers his remarks at the 2015 SHOT Show’s State of the Industry event.
NSSF is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 10,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit http://nssf.org/.
The Scholastic Shooting Sports Foundation (SSSF) is joining forces with Project ChildSafe to help promote responsible firearm handling and storage.
“Our shared history with the Scholastic Shooting Sports Foundation makes this partnership a natural fit, and SSSF’s many student athletes are outstanding ambassadors of safe firearms handling and storage for young people and adults,” said Steve Sanetti, president and CEO of the National Shooting Sports Foundation (NSSF), which launched Project ChildSafe in 1999.
SSSF is focused on sharing the tradition of shooting sports with future generations. It encourages safe and responsible firearm handling through its team-based shooting training, which allows student athletes to learn, practice and compete in programs like the Scholastic Clay Target Program and Scholastic Pistol Program.
“With more than 12,000 student athletes participating on over 800 teams across the country, we cannot overstate the importance of safety education as a component of the shooting sports tradition,” said Ben Berka, SSSF’s President and Executive Director. “By working with Project ChildSafe to pass this education through our athletes to their families and their communities, we can foster safe enjoyment of the shooting sports and take steps that can directly help prevent firearm accidents.”
NSSF, the trade association of the firearms industry, launched Project ChildSafe in 1999 as a nationwide initiative to promote firearms responsibility and encourage proper storage of firearms when they are not in use. Its mission is to help prevent firearm accidents through the distribution of safety education information and free firearm safety kits—which include a cable-style gun lock. Through vital partnerships with law enforcement agencies across the country, Project ChildSafe has distributed more than 36 million firearms safety kits and gun locks to gun owners in all 50 states and five U.S. Territories.
SSSF joins a growing list of leaders in the hunting, conservation and shooting sports industries that have endorsed and supported Project ChildSafe’ s mission and its message of “Own It? Respect it. Secure it.”
The Shooting, Hunting and Outdoor Trade Show (SHOT Show) rang up its second highest attendance ever at the Sands Expo Center Jan. 20-23, giving the industry a very good indicator that a strong sales year lies ahead.
Long a bellwether for the industry’s prospects, the SHOT Show brings together buyers and sellers from the United States and more than 100 countries. Total attendance for the 2015 SHOT Show was nearly 64,000, second only to last year’s record-setting event, where nearly 67,000 came through the turnstiles. Lower attendance reflected strengthened pre-screening of attendees to enhance the overall experience of both exhibitors and buyers.
“We know from long experience that attendance at the SHOT Show is a reflection of the state of our industry,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer. “This second highest attendance is in keeping with what we saw in the past year — that our industry is in good health and that manufacturers, wholesalers and retailers have a positive outlook for this year.”
NSSF®, the trade association for the firearms, ammunition, hunting and shooting sports industry, owns and sponsors the SHOT Show.
From the opening bell, the show floor hummed with traffic. Cindy Daniel, Executive Vice President of Daniel Defense, a major sponsor of the SHOT Show, said, “It’s been a very busy show. We’re optimistic that with the good vibe we’re seeing on the floor sales will pick up again and we’ll have a solid year.”
Said Kort Nielson with Silencer Co., “We’ve been pretty busy, and there hasn’t been much down time. Increasing our booth size and design and its new position in this hall has been good for traffic, but we’re also focusing on education.” Silencer Co. put on two seminars this week for retailers on how to educate customers about suppressors, a fast growing sales area.
The $8 billion industry has seen rapid growth in the last several years, powered by newcomers to the shooting sports. More than 20 percent of firearms owners are in this category, in that they have purchased their first firearm within the last five years.
Women continue to be an undeniable market force. During the show at a packed press conference, NSSF released a new report on “Women Gun Owners: Purchasing, Perceptions and Participation.” Women, whose participation in target shooting and hunting as well as interest in owning a firearm for personal and home protection continues to grow rapidly, now purchase about 25 percent of industry products. “This report will help NSSF members better understand the products and features women want and to continue to serve women of all skill levels,” said Jim Curcuruto, NSSF Director of Industry Research and Analysis.
More than 1,600 exhibiting companies filled the convention center and rooms in the adjoining Venetian Hotel. Total show exhibition space was more than 640,000 net square feet, or 13 acres of product display, with more than 150 new companies exhibiting.
Manufacturers of firearms, ammunition, optics, cutlery, apparel, accessories and law enforcement equipment introduced new products and services that retailers will offer consumers during the course of the year.
On the first evening of the show, more than 2,400 people attended NSSF’s State of the Industry Dinner, where Steve Sanetti, NSSF President and CEO, delivered a well-received speech on the industry’s determination to counter its detractors with facts on firearm safety and deter efforts to burden law-abiding gun owners with unnecessary legislation. “Much of the public and the media are woefully misinformed about who we are and all that we do about genuine gun safety,” said Sanetti, who pointed out to such notable NSSF programs as Project ChildSafe, Fix NICS and Don’t Like for the Other Guy programs.
“Some pundits state that the shooting sports are ‘in retreat,’” said Sanetti. “Well, look at the facts. Last year’s SHOT Show, one of the fastest growing trade shows in the nation, had its highest attendance and satisfaction levels ever; the number of federally licensed firearms dealers is growing; firearm sales experienced the second highest year ever and ammunition sales continue at near record levels; firearms permit and safety classes report long waiting lists; and the number of apprentice hunting licenses increased to well over 1 million. If this is a ‘retreat,’ as those who see no appeal in what we do have alleged, I truly wonder what an advance would look like.”
At the dinner, Richard Lipsey, owner of Lipsey’s, one of the nation’s largest sporting goods distributors, received the prestigious NSSF Ken Sedlecky Award for longterm commitment to the success of the industry and supporting NSSF’s mission to promote, protect and preserve hunting and the shooting sports. Mark Keefe, editor-in-chief of American Rifleman magazine, was awarded the POMA-NSSF Grits Gresham Shooting Sports Communicator Award.
Media was out in force again at the show, totaling 2,500, including international press. Some of the country’s most well-known radio personalities, including Mike Gallagher, Lars Larson and Dana Loesch, broadcasted live from the show’s popular “Radio Row.”
Prior to the show, NSSF hosted a fundraising golf tournament to benefit Honored American Veterans Afield (HAVA), an industry developed and supported effort to help the healing and reintegration of disabled combat veterans back into normal American life though participation in outdoor events.
The SHOT Show is not just about selling and buying products. The show provides educational opportunities for firearms retailers at SHOT Show University, which was sold out, and at other seminars, and for law enforcement professionals at the Law Enforcement Education Program.
The SHOT Show is managed by Las Vegas-based ConvExx. Major sponsors of the 2015 SHOT Show in addition to Daniel Defense were Outdoor Channel, GunBroker.com, Brownell’s, Gamo Outdoor USA, Georgia Department of Economic Development, Mossy Oak, Trijicon, Smith & Wesson and Las Vegas Convention and Visitors Authority, among others. Ram Truck Brand was the official truck of the SHOT Show. Nissan was sponsor of the show’s press room.
The SHOT Show, the fifth largest trade show in Las Vegas, pumps nearly $90 million in non-gaming revenue into the Las Vegas economy. Next year’s SHOT Show is scheduled for Jan. 19-22 at the Sands Expo.
The National Shooting Sports Foundation (NSSF), the trade association for the firearms, ammunition, hunting and shooting sports industries, today is pleased to note that U.S. Sens. Lisa Murkowski (R-Alaska) and Martin Heinrich (D-N.M.) have introduced the Bipartisan Sportsmen’s Act of 2015.
The Bipartisan Sportsmen’s Act of 2015 is a package of pro-sportsmen’s legislation designed to safeguard and promote America’s hunting and fishing traditions and to enhance the role of hunters, anglers and shooters as America’s preeminent supporters of wildlife conservation. In keeping with a longstanding tradition of bipartisanship on sportsmen’s issues, the legislation enjoys strong support from both sides of the political aisle with Congressional Sportsmen’s Caucus (CSC) Co-Chairs U.S. Sens. Jim Risch (R-Idaho) and Joe Manchin (D-W.V.) and CSC Vice-Chairs U.S. Sens. Deb Fischer (R-NE) and Heidi Heitkamp (D-N.D.) serving as original co-sponsors.
“Being from Alaska, I’m lucky. Our hunting and fishing is top-notch. We learn to love the ‘great outdoors’ very early on in the Last Frontier. We know how to enjoy it today, and we’re committed to making sure that future generations have the same great opportunities,” said Sen. Murkowski. “The bipartisan legislation we introduced today will help ensure that our grandchildren have the same opportunities to hunt and fish as we did growing up.”
Sen. Heinrich added, “The number one issue for sportsmen and women across the country is access. This widely supported, bipartisan bill will open more areas to hunting and fishing and grow America’s thriving outdoor recreation economy. Hunters and anglers alone spend more than $465 million per year in New Mexico, and outdoor recreation as a whole is directly responsible for 68,000 jobs in our state. As an avid hunter myself, I remain deeply committed to preserving our outdoor heritage and treasured public lands for future generations to enjoy.”
“The Bipartisan Sportsmen’s Act of 2015 is made up of several bills that will help ensure our outdoor traditions are preserved, protected and promoted, said Lawrence G. Keane, NSSF Senior Vice President and General Counsel. This legislation addresses some of the top concerns of American hunters and recreational shooters. Its passage would be a significant accomplishment for the sportsmen’s community and for America. We are grateful to Senators Murkowski and Heinrich for their bipartisan leadership on this important legislation and are looking forward to passage early in the 114th Congress.”
Priorities addressed in the Bipartisan Sportsmen’s Act include: protecting the traditional use of lead ammunition and fishing tackle by American hunters and anglers, the removal of impediments to the use of Pittman-Robertson funds for shooting ranges and a significant number of provisions to enhance and expand hunting, shooting and fishing access on lands administered by the Departments of the Interior and Agriculture.
Follow WireShots.com over the next week for all the coverage of SHOT Show 2015.