First-of-its-kind resource from NSSF encourages open conversations
between parents and children about firearm safety

NEWTOWN, Conn. — The National Shooting Sports Foundation (NSSF) today released a new, first-of-its-kind educational resource, the “How to Talk to Your Kids about Firearm Safety” video. The video, starring champion shooter and mother Julie Golob, encourages parents to have “the talk” about firearm safety with their kids sooner rather than later, and provides tips for how to have a helpful discussion.

“Too often, children don’t know what to do if they find a gun,” said Steve Sanetti, President and CEO of NSSF, which developed and sponsors the Project ChildSafe firearm safety education program. “This video opens a door for honest conversation and empowers parents to be the authority on gun safety for their kids, whether they have guns in their homes or not.”

The “How to Talk to Your Kids about Firearm Safety” video was created as a resource to start positive and constructive conversations by encouraging discussion rather than lecture, and helps parents responsibly demystify the subject of guns.

“As a mother, I know full well how challenging this conversation can be,” Golob said. “It’s crucial that parents set an example and teach their kids about firearm safety so children don’t learn about guns solely from what their friends say or what they see on video games and TV.”

The video features Golob expressing the importance of adults having gun safety discussions with young people, emphasizing that education on responsible safety and storage is the number one way to prevent firearm accidents in the home. The video has two sections, one for talking with younger children, the other for talking to older kids and teens.

“How to Talk to Your Kids about Gun Safety” is available—and shareable—online at and on the NSSF YouTube page

. NSSF is also promoting the video with its members, law enforcement partners, local communities, conservation groups and other supporters, starting with a national launch in partnership with Sportsman’s Warehouse, which streamed the video in all of its stores across the country.

“Talking to kids about gun safety is not something to be put off or ignored—it’s an essential part of responsible gun ownership,” Sanetti added. “This video supports our industry’s “Own It? Respect It. Secure It” initiative, and we hope firearms owners everywhere watch it and share it with their communities.”

The video expands Project ChildSafe’s safety education resources that encourage safe firearms handling and secure storage by gun owners and their families. The video complements such program resources as the Safe Storage Options Infographic

and the Parent-Child Safety Pledge

. Since 1999, Project ChildSafe has worked with more than 15,000 law enforcement departments throughout the United States to distribute educational resources and free firearm safety kits, which include a gun lock, to their communities. To date, the program has given away more than 36 million safety kits and gun locks in all fifty states and the five U.S. territories.

Project ChildSafe’s public commitment to firearms education and making our communities safer is supported by Project ChildSafe, Inc., a 501(c)(3) tax-exempt charity. To learn more about Project ChildSafe, visit


 The Scholastic Shooting Sports Foundation (SSSF) is joining forces with Project ChildSafe to help promote responsible firearm handling and storage.

“Our shared history with the Scholastic Shooting Sports Foundation makes this partnership a natural fit, and SSSF’s many student athletes are outstanding ambassadors of safe firearms handling and storage for young people and adults,” said Steve Sanetti, president and CEO of the National Shooting Sports Foundation (NSSF), which launched Project ChildSafe in 1999.

SSSF is focused on sharing the tradition of shooting sports with future generations. It encourages safe and responsible firearm handling through its team-based shooting training, which allows student athletes to learn, practice and compete in programs like the Scholastic Clay Target Program and Scholastic Pistol Program.

“With more than 12,000 student athletes participating on over 800 teams across the country, we cannot overstate the importance of safety education as a component of the shooting sports tradition,” said Ben Berka, SSSF’s President and Executive Director. “By working with Project ChildSafe to pass this education through our athletes to their families and their communities, we can foster safe enjoyment of the shooting sports and take steps that can directly help prevent firearm accidents.”

NSSF, the trade association of the firearms industry, launched Project ChildSafe in 1999 as a nationwide initiative to promote firearms responsibility and encourage proper storage of firearms when they are not in use. Its mission is to help prevent firearm accidents through the distribution of safety education information and free firearm safety kits—which include a cable-style gun lock. Through vital partnerships with law enforcement agencies across the country, Project ChildSafe has distributed more than 36 million firearms safety kits and gun locks to gun owners in all 50 states and five U.S. Territories.

SSSF joins a growing list of leaders in the hunting, conservation and shooting sports industries that have endorsed and supported Project ChildSafe’ s mission and its message of “Own It? Respect it. Secure it.”



We are clearly disappointed by Jay Leno’s decision not to perform at the 2015 SHOT Show State of the Industry Dinner. He unilaterally cancelled his promised appearance due to pressure from the anti-gun lobby, which included false statements about our industry and its commitment to genuine firearms safety, which we attempted to personally correct with him, but to no avail.

We are not deterred by their publicity seeking nor are we unfamiliar with the bullying political tactics of the gun control groups that seem to have as little respect for the First Amendment as they continually demonstrate with regard to the Second Amendment.

We are proud of the many programs that we run that meaningfully contribute to public safety including our long standing Project ChildSafe and Don’t Lie for the Other Guy initiatives in addition to our members everyday work in compliance with comprehensive federal and state laws. We will not allow the lawful commerce in firearms nor our industry to be demonized and we will continue to speak out for the Second Amendment rights of the millions of law-abiding citizens who are our customers.

Despite Mr. Leno’s cancellation, we look forward to having our biggest and best State of the Industry Dinner to date with a performer that respects the contributions of our industry and the customers it supports.

Project Childsafe

NSSF Continues Educating Gun Owners On Safety During 2014 Hunting Season


NEWTOWN, Conn. — As hunting season moves into full gear, the National Shooting Sports Foundation (NSSF) calls upon gun owners to practice proper firearm handling and storage with its annual “Hunt S.A.F.E.” campaign. With the reminder that “The Hunt Isn’t Over Until You Are S.A.F.E.,” the Hunt S.A.F.E. campaign urges hunters and all other firearm owners to Secure your firearms when not in use; be Aware of those around you who should not have unauthorized access to firearms; Focus on your responsibility as a firearm owner and Educate yourself and others about safe firearm handling and storage.

“Hunting is a time-honored tradition for many Americans, and the hunting season brings a wave of excitement and activity for all enthusiasts,” said NSSF President and CEO Steve Sanetti. “It’s also a good time of year to remind firearm owners about the educational resources NSSF makes available so they can practice safe and responsible gun handling and storage.”

Hunt S.A.F.E. is part of NSSF’s Project ChildSafe, a program begun in 1999 (prior to 2003 the program was called Project HomeSafe) as a nationwide initiative to promote firearms responsibility and provide safety education to all gun owners. The program particularly emphasizes secure firearm storage and encourages gun owners to safely secure their firearms when not in use. For more than 15 years, the program has provided educational materials, online resources and free firearm safety kits, including cable-style gun locks, to gun owners in partnership with local law enforcement.

Through its work with more than 15,000 law enforcement agencies, Project ChildSafe has helped distribute more than 36 million free firearm safety kits to gun owners across the United States. This is in addition to the more than 70 million free gun locks manufacturers have included with the purchase of a new firearm.

“Properly storing firearms when not in use is the number one way to help prevent accidents,” said Sanetti. “It’s a simple step every gun owner should take to make their home, family and community more safe, and it’s why Project ChildSafe is committed to making firearm safety information available.”

Project ChildSafe and NSSF offer several educational resources on safe and responsible firearm ownership to share with families and friends:

The Hunting Checklist for Families provides an easy to follow guide for ensuring safety while in the field.
The Gun Storage For Your Lifestyle infographic provides guidelines on a variety of firearm storage options that keep lifestyles and budgets in mind
The Ethical Hunter brochure from NSSF explains the treasured heritage of the hunting tradition as well as the importance of responsible hunting.
And the Project ChildSafe webpage offers online users information on where to obtain a free firearm safety kit.
In addition to providing firearm safety information and free gun locks through Project ChildSafe, NSSF and the firearms industry have also united behind the “Own It? Respect It. Secure It.” initiative to continually promote the message of responsible firearm ownership. The “Own It? Respect It. Secure It.” initiative urges gun owners to practice safe gun handling and storage, year-round regardless of the season. The initiative is supported by more than 600 partners from the firearm industry and hunting and conservation communities, including many state fish and wildlife departments. Through these partnerships, the “Own It? Respect It. Secure It.” logo is featured prominently in places most frequented by gun owners, ensuring that the message of gun safety rings loud and clear.

“We’re very proud of the progress we’ve made to raise awareness about firearm safety with our ‘Own It? Respect It. Secure It.’ campaign,” said Sanetti. “Our goal is to encourage firearms owners to continually embrace the practice of proper handling and storage and to always remember the most important responsibility that comes with firearm ownership: Store Your Firearms Responsibly.”


Reagan National Airport Says NO to Gun Safety
Reagan National Airport Says NO to Gun Safety

National Shooting Sports Foundation

There are those who talk about “gun safety,” often in a misappropriation of the term, and those who actually do real world gun safety programming.

At the top of the latter list is the National Shooting Sports Foundation’s Project ChildSafe. Although once funded by a federal grant, Project ChildSafe is now funded by the firearms industry and public donations.

Five airports across the country have already featured or have committed to displaying Project ChildSafe public service advertising.

As this was being written, NSSF has received word that the State of Utah has selected Project ChildSafe to provide some 30,000 of our kits per year for a three-to-four year program to groups that teach gun safety, health care providers and school districts. Project ChildSafe Works.

So in another way to reach out and inform the public, this year and next, travelers through some of our nation’s airports either have or will be seeing electronic and fixed advertising to promote the Project ChildSafe “Own It? Respect it. Secure it.” message.

That is, travelers through all airports except for Reagan National Airport serving Washington. D.C. will be seeing these public service ads.

Reagan National Airport serving Washington, D.C. has said NO to advertising promoting Gun Safety.

Read NSSF Senior Vice President Larry Keane’s blog post.

Own It? Respect It. Secure It.
Own It? Respect It. Secure It.

About NSSFThe National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 6,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to

With media giving attention to yet another Michael Bloomberg-funded gun-control organization calling itself a gun “safety” group, the National Shooting Sports Foundation feels compelled to point out that credible, effective firearm safety efforts don’t involve divisive tactics, sanctimonious rhetoric and videos designed to frighten parents away from responsible firearm ownership.

Everytown for Gun Safety, the new umbrella group for Bloomberg’s Mayors Against Illegal Guns and Shannon Watts’ Moms Demand Action for Gun Sense in America, will use an estimated $50 million in Bloomberg’s funds to pursue legislation that will do little to actually enhance firearm safety but instead would create a host of additional barriers to gun ownership by law-abiding Americans.

The new group’s unstated mission might well be “Everytown Without Guns.” It has no credibility with gun owners.

NSSF and the firearms industry have for decades been conducting effective safety initiatives that do not restrict the rights of law-abiding gun owners. Our safety programs and those of other organizations have helped drive down firearms accidents to historic low levels, decreasing by 22 percent in the last 10 years. Less than 1 percent of all fatal accidents in the U.S. involve a firearm.

Real gun safety looks like this:

  • 70 million gun locks included with new firearms in the last 15 years
  • 36 million free firearm safety kits that include a gun lock distributed in communities through NSSF’s Project ChildSafe program, in partnership with 15,000 law enforcement departments
  • 3.6 million requests for firearm safety materials fulfilled by NSSF in 2013 alone. Communities regularly turn to NSSF for its expertise and materials successfully promoting safe firearms handling and secure storage.
  • “Own It? Respect It. Secure It.” is the new campaign of Project ChildSafe. Help us spread this important safety message
  • Only 1.5 percent of accidental fatalities among children 14 and under involve a firearm, according to the Centers for Disease Control and Prevention. Motor vehicles, suffocation, drowning, fires, poisoning and falls rank ahead of firearms.

Any needless death is a tragedy. But we are the ones actually doing something about firearms safety and preventing accidents. Even at $50 million, talk is cheap.


The National Shooting Sports Foundation (NSSF) and Mule Deer Foundation (MDF) announced the two organizations will begin working cooperatively to promote firearm safety as part of NSSF’s Project ChildSafe campaign.

“We are proud to stand beside the NSSF and ProjectChildSafe to promote firearms safety,” said Jon Zinnel, the Mule Deer Foundation’s Youth Programs Coordinator. Zinnel directs MDF’s M.U.L.E.Y. (Mindful, Understanding, Legal and Ethical Youth) Program, which started day camps for youth shooting in 2007. “Our vision is to use the best practices to recruit and mentor new hunters, shooters and conservationists. A fundamental pillar of our M.U.L.E.Y. program encourages firearm users to be safe, which includes properly storing your firearm when not in use.”

MDF joins a growing list of leaders in the hunting and shooting sports fields pledging their support for Project ChildSafe. Other supporter organizations include Cabela’s, USA Shooting, the Outdoor Channel, the U.S. First Responders Association and many of the nation’s largest hunting, shooting and outdoor publishers.

“We’re very pleased to have the the Mule Deer Foundation helping to promote our message that proper storage is the number one way to help prevent firearm accidents, theft and misuse,” said NSSF President and CEO Steve Sanetti. “As a leading member of the conservation community, MDF will be a powerful voice in encouraging proper and safe firearm storage.”

About Project ChildSafe: NSSF, the trade association of the firearms industry, launched Project ChildSafe in 1998 (prior to 2003 the program was called Project HomeSafe) as a nationwide initiative to promote firearms responsibility and provide safety education to all gun owners. Since 1998 the program has provided more than 36 million free firearm safety kits that include a gun lock to gun owners in all 50 states and five U.S. territories. That’s in addition to the more than 60 million free locking devices manufacturers have included with new firearms sold since 1998 and continue to do today. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at

About MDF: The Mule Deer Foundation is the only conservation group in North America dedicated to restoring, improving and protecting mule deer and black-tailed deer and their habitat, with a focus on science and program efficiency. MDF is a strong voice for hunters in access, wildlife management and conservation policy issues. MDF acknowledges regulated hunting as a viable management component and is committed to recruitment and retention of youth into the shooting sports and conservation. More information is available

About NSSF: NSSF is a leading organization promoting firearms safety and responsibility in the U.S. As the trade association for the firearms industry, its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 10,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information,

# # #

The New York Times’ recent 6,000-word major opus, “Children and Guns: The Hidden Toll ,” is the latest installment in the paper’s self-described series on “the gun industry’s influence and the wide availability of firearms in America.” In this article, it took the authors 75 paragraphs before they acknowledged that federal statistics, in fact, show a dramatic 30-year downward trend in accidental deaths involving firearms.
But that’s not the impression that the Times wanted to leave with its readers.
The article focused dramatically on case vignettes involving the accidental deaths of children from firearms, which we all agree are tragic and that need to be reduced further. It also detailed that a Times’ examination of death certificates in five states uncovered that a substantial percentage of accidental fatalities are routinely misclassified as homicides. The article did note that classification procedures varied by jurisdiction.
So, while New York Times reporters are apparently better equipped to make medical examining determinations than are medical examiners, we are struck by the fact that if accidental deaths are being under-reported, then homicides are being over-reported. The Times did not choose to point this out.
Here’s another article that gun control advocates can now cite as they pursue their agenda of various gun-control measures.  An ongoing theme throughout the aforementioned series is that organizations such as the NRA and the firearms industry itself (collectively, “the gun lobby” in Times speak) stand astride making America safer by, among other things, opposing research, such as that sought earlier this year by President Obama from the Centers for Disease Control. That the most recent research from CDC  did not support the administration and New York Times’ pre-set agenda is beside the point. Running counter to the preferred narrative, it did not merit coverage in the pages of the Times.
As was the case with the Times reinterpretation of death records, the paper’s ongoing quest is to selectively seek studies and shift data to eventually come up with more that supports the pre-determined conclusions. That process is called confirmation bias.
While the Times sifts through and shifts data in pursuit of a gun control agenda, the NSSF continues to work with law enforcement agencies to put gun safety kits, including gun locks, into more American households through Project ChildSafe . We have distributed more than 36 million of them to date. We and the NRA continue to widely provide firearms safety education and materials. These are real commitments.
The New York Times, for its part, continues to print long articles.