The Shooting, Hunting and Outdoor Trade Show (SHOT Show) rang up its second highest attendance ever at the Sands Expo Center Jan. 20-23, giving the industry a very good indicator that a strong sales year lies ahead.

Long a bellwether for the industry’s prospects, the SHOT Show brings together buyers and sellers from the United States and more than 100 countries. Total attendance for the 2015 SHOT Show was nearly 64,000, second only to last year’s record-setting event, where nearly 67,000 came through the turnstiles. Lower attendance reflected strengthened pre-screening of attendees to enhance the overall experience of both exhibitors and buyers.

“We know from long experience that attendance at the SHOT Show is a reflection of the state of our industry,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer. “This second highest attendance is in keeping with what we saw in the past year — that our industry is in good health and that manufacturers, wholesalers and retailers have a positive outlook for this year.”

NSSF®, the trade association for the firearms, ammunition, hunting and shooting sports industry, owns and sponsors the SHOT Show.

From the opening bell, the show floor hummed with traffic. Cindy Daniel, Executive Vice President of Daniel Defense, a major sponsor of the SHOT Show, said, “It’s been a very busy show. We’re optimistic that with the good vibe we’re seeing on the floor sales will pick up again and we’ll have a solid year.”

Said Kort Nielson with Silencer Co., “We’ve been pretty busy, and there hasn’t been much down time. Increasing our booth size and design and its new position in this hall has been good for traffic, but we’re also focusing on education.” Silencer Co. put on two seminars this week for retailers on how to educate customers about suppressors, a fast growing sales area.

The $8 billion industry has seen rapid growth in the last several years, powered by newcomers to the shooting sports. More than 20 percent of firearms owners are in this category, in that they have purchased their first firearm within the last five years.

Women continue to be an undeniable market force. During the show at a packed press conference, NSSF released a new report on “Women Gun Owners: Purchasing, Perceptions and Participation.” Women, whose participation in target shooting and hunting as well as interest in owning a firearm for personal and home protection continues to grow rapidly, now purchase about 25 percent of industry products. “This report will help NSSF members better understand the products and features women want and to continue to serve women of all skill levels,” said Jim Curcuruto, NSSF Director of Industry Research and Analysis.

More than 1,600 exhibiting companies filled the convention center and rooms in the adjoining Venetian Hotel. Total show exhibition space was more than 640,000 net square feet, or 13 acres of product display, with more than 150 new companies exhibiting.

Manufacturers of firearms, ammunition, optics, cutlery, apparel, accessories and law enforcement equipment introduced new products and services that retailers will offer consumers during the course of the year.

On the first evening of the show, more than 2,400 people attended NSSF’s State of the Industry Dinner, where Steve Sanetti, NSSF President and CEO, delivered a well-received speech on the industry’s determination to counter its detractors with facts on firearm safety and deter efforts to burden law-abiding gun owners with unnecessary legislation. “Much of the public and the media are woefully misinformed about who we are and all that we do about genuine gun safety,” said Sanetti, who pointed out to such notable NSSF programs as Project ChildSafe, Fix NICS and Don’t Like for the Other Guy programs.

“Some pundits state that the shooting sports are ‘in retreat,’” said Sanetti. “Well, look at the facts. Last year’s SHOT Show, one of the fastest growing trade shows in the nation, had its highest attendance and satisfaction levels ever; the number of federally licensed firearms dealers is growing; firearm sales experienced the second highest year ever and ammunition sales continue at near record levels; firearms permit and safety classes report long waiting lists; and the number of apprentice hunting licenses increased to well over 1 million. If this is a ‘retreat,’ as those who see no appeal in what we do have alleged, I truly wonder what an advance would look like.”

At the dinner, Richard Lipsey, owner of Lipsey’s, one of the nation’s largest sporting goods distributors, received the prestigious NSSF Ken Sedlecky Award for longterm commitment to the success of the industry and supporting NSSF’s mission to promote, protect and preserve hunting and the shooting sports. Mark Keefe, editor-in-chief of American Rifleman magazine, was awarded the POMA-NSSF Grits Gresham Shooting Sports Communicator Award.

Media was out in force again at the show, totaling 2,500, including international press. Some of the country’s most well-known radio personalities, including Mike Gallagher, Lars Larson and Dana Loesch, broadcasted live from the show’s popular “Radio Row.”

Prior to the show, NSSF hosted a fundraising golf tournament to benefit Honored American Veterans Afield (HAVA), an industry developed and supported effort to help the healing and reintegration of disabled combat veterans back into normal American life though participation in outdoor events.

The SHOT Show is not just about selling and buying products. The show provides educational opportunities for firearms retailers at SHOT Show University, which was sold out, and at other seminars, and for law enforcement professionals at the Law Enforcement Education Program.

The SHOT Show is managed by Las Vegas-based ConvExx. Major sponsors of the 2015 SHOT Show in addition to Daniel Defense were Outdoor Channel, GunBroker.com, Brownell’s, Gamo Outdoor USA, Georgia Department of Economic Development, Mossy Oak, Trijicon, Smith & Wesson and Las Vegas Convention and Visitors Authority, among others. Ram Truck Brand was the official truck of the SHOT Show. Nissan was sponsor of the show’s press room.

The SHOT Show, the fifth largest trade show in Las Vegas, pumps nearly $90 million in non-gaming revenue into the Las Vegas economy. Next year’s SHOT Show is scheduled for Jan. 19-22 at the Sands Expo.

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Franchi’s ever-popular Affinity is now available with an A-Grade satin walnut stock, in a Mossy Oak® Bottomlands™ pattern, and in a left-hand model. The Affinity is a versatile, semiautomatic shotgun that’s right at home in every type of shooting situation, whether it’s hunting birds or busting clay targets.

“At under 7 pounds, the Franchi Affinity is light and lively. This gun embodies perfect balance and performs in any situation,” said Tom Kaleta, Vice President of Marketing for Benelli USA. “We’re especially proud to offer our first left-hand Franchi. It’s a great option for lefties looking to own an affordable, fine Italian shotgun.”

The sleek, perfectly balanced Affinity is a versatile Inertia Driven®, semiautomatic shotgun. It’s slim forend, light weight, precise symmetry and refined design allows responsiveness that only few shotguns in history can claim. The integration of form and function makes the Affinity a natural extension of the shooter.

The Affinity’s ultra-reliable Inertia Driven® system features a bolt assembly with a rotating bolt head that ensures a positive steel-to-steel lock-up.

As soon as you shoulder the Affinity you instantly know it feels right. When your gun handles like it’s second-nature you have the confidence to make shots that you might not have even tried before. Franchi has total confidence in their shotgun products and stands firmly behind every Affinity with a seven-year warranty.

New Affinity Versions

Affinity A-Grade Satin Walnut – A classic shotgun style.

COMMON SPECIFICATIONS: Gauge: 12-Gauge Barrel Length: 26″ and 28″ Weight: 6.65 lbs and 6.75 lbs Finish: A-Grade satin walnut Magazine Capacity: 4+1 Chokes: IC, M, F and wrench Sights: Fiber optic red-bar front sight Length-of-Pull: 14 3/8″ Drop at Heel: Adjustable 2 – 2 1/2″ Drop at Comb: 1 1/2″ Minimum Recommended Load: 3-dram,
1 1/8 ounce MSRP: $949

COMMON SPECIFICATIONS: Gauge: 20-Gauge Barrel Length: 26″ Weight: 5.85 lbs Finish: A-Grade satin walnut Magazine Capacity: 4+1 Chokes: IC, M, F and wrench Sights: Fiber optic red-bar front sight Length-of-Pull: 14 3/8″ Drop at Heel: Adjustable 2 – 2 1/2″ Drop at Comb: 1 1/2″ Minimum Recommended Load: 7/8 ounce MSRP: $949

Affinity Mossy Oak® Bottomlands™ – A new camo pattern for avid hunters.

COMMON SPECIFICATIONS: Gauge: 12-Gauge Barrel Length: 26″ Weight: 6.4 lbs Finish: Mossy Oak® Bottomlands™ Magazine Capacity: 4+1 Chokes: IC, M, F and wrench Sights: Fiber optic red-bar front sight Length-of-Pull: 14 3/8″ Drop at Heel: Adjustable 2 – 2 1/2″ Drop at Comb: 1 1/2″ Minimum Recommended Load: 3-dram,
1 1/8 ounce MSRP: $949

COMMON SPECIFICATIONS: Gauge: 20-Gauge Barrel Length: 26″ Weight: 5.6 lbs Finish: Mossy Oak® Bottomlands™ Magazine Capacity: 4+1 Chokes: IC, M, F and wrench Sights: Fiber optic red-bar front sight Length-of-Pull: 14 3/8″ Drop at Heel: Adjustable 2 –
2 1/2″ Drop at Comb: 1 1/2″ Minimum Recommended Load: 7/8 ounce MSRP: $949

Affinity Left-Hand – A south paw shotgun.

COMMON SPECIFICATIONS: Gauge: 12-Gauge Barrel Length: 28″ Weight: 6.5 lbs Finish: black synthetic Magazine Capacity: 4+1 Chokes: IC, M, F and wrench Sights: Fiber optic red-bar front sight Length-of-Pull: 14 3/8″ Drop at Heel: Adjustable 2 – 2 1/2″ Drop at Comb: 1 1/2″ Minimum Recommended Load: 3-dram, 1 1/8 ounce MSRP: $899

For the latest news and product information, visit www.franchiusa.com

 

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Stoeger Industries is proud to introduce the M3000 R, M3000 with walnut stock, M3000 Compact and M3020 Compact. These are the latest additions to a line of quality, affordable shotguns for hunters and shooters.

Stoeger’s semi-auto shotguns all utilize the same superior inertia technology that has proven itself so reliable over many years. The Inertia Driven® M3000 and M3020 lines feature the patented inertia bolt with its rotating locking head – the same system that has given inertia operated shotguns their reputation for being among the most durable and reliable shotguns in the world.

The M3000 R slug gun with 24″ slug barrel, and a 1:35 rate of twist, means taking accurate longer range shots is the rule, not the exception. “We’ve spent years developing the M3000 R, waiting to release it until everything was just right,” said Keith Heinlein, product manager for Stoeger Industries. “The Cantilever barrel is an exceptional feature that makes this model unique among the M3000 line. This gun is practical, reliable and great for hunting in states with slug-only regulations.”

Stoeger’s M3000 is now available with an A-Grade walnut stock. A classic look flatters this shotgun that handles loads up to 3-inch Magnums without adjustment. For reliability and performance, no other semi-auto in its price range compares to the M3000.

The M3000 Compact, with a shortened stock that offers a 13 1/8″ length of pull, is a perfectly fitted gun for smaller statured hunters and shooters.

Stoeger’s M3020 Compact is an easy-handling, short stocked, auto-loading 20-gauge offering a 13 1/8″ length of pull. The M3020 compact is great for smaller framed shotgunners who prefer the fit and feel of a lightweight compact. Versatility, value and solid reliability make this gun ideal for waterfowl, wild turkey or upland game.

New Stoeger Shotguns

M3000 R
COMMON SPECIFICATIONS: Gauge: 12-Gauge Barrel Length: 24″ Weight: 7.3 lbs Finish: Black synthetic Magazine Capacity: 4+1 Cantilever Rifled Barrel: 1:35 twist Length-of-Pull: 14 3/8″ Drop at Heel: 2 1/2″ Drop at Comb: 1 1/2″ Minimum Recommended Load: 3-dram, 1 1/8 ounce MSRP: $649

M3000 Wood
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COMMON SPECIFICATIONS: Gauge: 12-Gauge Barrel Length: 28″ Weight: 7.5 lbs Finish: A-Grade satin walnut Magazine Capacity: 4+1 Chokes: IC, M, XFT Sights: Fiber optic red-bar front sight Length-of-Pull: 14 3/8″ Drop at Heel: 2 1/2″ Drop at Comb: 1 1/2″ Minimum Recommended Load: 3-dram, 1 1/8 ounce MSRP: $649

M3000 Compact
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COMMON SPECIFICATIONS: Gauge: 12-Gauge Barrel Length: 26″ Weight: 7 lbs Finish: Black synthetic Magazine Capacity: 4+1 Chokes: IC, M, XFT Sights: Fiber optic red-bar front sight Length-of-Pull: 13 1/8″ Drop at Heel: 1 3/4″ Drop at Comb: 1 1/4″ Minimum Recommended Load: 3-dram, 1 1/8 ounce MSRP: $599

M3020 Compact
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COMMON SPECIFICATIONS: Gauge: 20-Gauge Barrel Length: 26″ Weight: 5.5 lbs Finish: Black synthetic Magazine Capacity: 4+1 Chokes: IC, M, XFT Sights: Fiber optic red-bar front sight Length-of-Pull: 13 1/8″ Drop at Heel: 1 3/4″ Drop at Comb: 1 1/4″ Minimum Recommended Load: 7/8 ounce MSRP: $599

For the latest news and product information, visit www.stoegerindustries.com

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From left to right: Matt Reintjes, ATK; Major Ed Pulido, Folds of Honor; Ben Leslie, Folds of Honor

 

Bushnell, an industry leader in high performance sports optics and outdoor accessories for more than 65 years, has announced its 2014 contributions to Folds of Honor Foundation totaled $364,500. Since establishing a partnership in 2010, the optics leader has donated more than $1,000,000 to Folds of Honor.

Founded by Major Dan Rooney in 2007, Folds of Honor provides educational scholarships to the spouses and children of service members killed or disabled during U.S. military service. Major Rooney, a former F-16 pilot who served three tours in Iraq, founded Folds of Honor to ensure that families of fallen service members are never left behind on the field of battle.

According to the foundation, more than 1.4 million dependents have been affected by the wars in Afghanistan and Iraq alone, with 85 percent of those not qualifying for federal educational assistance. Without the help of civilian organizations like Folds of Honor, many of these families would not receive aid.

“With support from partners like Bushnell, we’re able to help lift up military families and honor the sacrifice our service men and women make to protect our freedom,” said Major Dan Rooney, Folds of Honor founder.

Since its formation, Folds of Honor has awarded thousands scholarships to deserving families across the nation and provided necessary assistance to many more. The foundation continues to support the needs of the spouses and children of fallen or disabled service members, and encourages all citizens to do the same.

For more information about the Bushnell and Folds of Honor partnership, visit www.bushnell.com/global/company/folds-of-honor. To learn more about Folds of Honor and to join the mission, visit www.foldsofhonor.org.

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Daniel Defense, engineering and manufacturing the world’s finest firearms, precision rail systems and accessories, is exhibiting this week at the 2015 SHOT Show at the Sands Expo & Convention Center in Las Vegas, Nevada.

Accompanying the release of the DDM4v11 Pro Series Rifle, Daniel Defense has released accessories to fit the SLiM Rail, the company’s first railed forend with the KeyMod system. “We modified a few of our existing tried-and-true accessories, like the Flashlight Mount and 1 O’clock Offset Mount, to incorporate the KeyMod attachment,” said Jordan Hunter, Director of Marketing for Daniel Defense. Other accessories include a QD Swivel Attachment and Bi-pod Mount, which is also available in a Rock & Lock version.

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Many of the new products developed in 2014 are now visible on the 2015 models, including Daniel Defense Rail Panels and a newly designed Rear Receiver QD Swivel Attachment Point. “What might seem like small enhancements are actually projects that have been ongoing since this same time last year,” Hunter exclaimed. “We’ve been busy developing new products like our AR Pistols and MK12 finished in our Tornado gray.”

Visit Daniel Defense Booth# 20371 to see the new product offerings.

About Daniel Defense
President and CEO, Marty Daniel founded Daniel Defense at the turn of the 21st century. From its humble beginnings as a start-up company, creating rails and accessories for the AR-15 platform in small batches, Daniel Defense has grown exponentially over the last decade, and is now known for its premium line of rifles and firearms accessories. Now with two locations and a combined 137,000 square feet of available manufacturing space, Daniel Defense looks forward to continued growth, as well as the opportunity to better serve their customers.

For more information, visit www.danieldefense.com.

 

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To address a specific military request, firearm silencer manufacturer SilencerCo released the shortest possible hearing-safe versions of the Octane and Osprey pistol silencers.

The Octane K 45 and Osprey K 45 were designed for several leading handgun manufacturers for submission to the U.S. Army’s Modular Handgun System (MHS) competition – a program intended to select the next standard issue side arm for multiple branches of the U.S. Military.

At 8 and 9.4 ounces respectively, the Osprey K 45 and Octane K 45 provide an option for those looking for a minimalist profile without sacrificing the need for a hearing-safe alternative to unsuppressed gunfire. In addition to weight, the lengths of the K 45 versions were also reduced by nearly 2 inches when compared to the standard Osprey and Octane 45 suppressors.

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“We engineered these silencers to meet a military need for products suited to close-quarters combat,” said Joshua Waldron, CEO of SilencerCo. “At the same time, we also wanted to answer the request of many of our civilian customers that asked for a shorter, hearing-safe pistol can.”

The silencers also feature a dark grey Cerakote finish to reduce their visual signature compared to traditional black anodizing.

 

 

 

About SilencerCo:
Founded in West Valley, Utah in 2008, SilencerCo began with a belief in the fundamental premise that firearms don’t have to be loud and has now become the market leader in sound suppressors, muzzle devices, and related products. By investing in innovation, customer service, organic manufacturing, advocacy, education, and talent, SilencerCo is now focused on making firearms hearing safe for all hunting and shooting applications, introducing products that have never been made before, and improving the buying experience.

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Building on its successful line of concealment holsters with internal retention systems, Safariland® will feature two new products, the 537 GLS™ and 547 PRD™ Open Top Concealment Belt Slide Holsters, at the 2015 SHOT (Shooting, Hunting, Outdoor Trade) Show in Las Vegas, Nevada, booth #12762.

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The 537 GLS™ Open Top Concealment Belt Slide Holster features Safariland’s unique Grip Lock System (GLS), an innovative technology that automatically secures a handgun when holstered and releases it upon application of the middle finger with a standard shooting grip for a more intuitive and safer release. The holster is designed for the ultimate experience in custom fit and comfort, featuring tension adjustment for tailoring handgun fit and a soft flexible holster body that molds around the wearer. For more information, please CLICK HERE

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The 547 PRD™ Open Top Concealment Belt Slide Holster is engineered with a low profile and wide weight disbursement for comfort and concealability. The Pinch Retention Device (PRD) secures the holstered firearm by clamping on to both sides of the trigger guard when the gun is fully-seated, and releases it upon initiation of the draw by pulling through the device.

Both holsters fit 1.5″ (38mm) belt loops. The Model 537 GLS version is available in Plain Black finish and is offered at $56.00, while the 547 PRD concealment model is available in all STX finishes with an MSRP of $37.00. For more information, please click here.

 

 

About Safariland®
Established in 1964, Safariland® has earned worldwide renown and a leadership position in the industry for its technologically advanced holsters and other gear to the law enforcement, military, concealment and competitive sporting markets. Safariland holsters, belts and accessories provide users with high-quality tools to perform their jobs safely and effectively. Safariland is credited for developing the first Level III retention holster for the uniformed duty market. With a reputation for INNOVATION NOT IMITATION®, the Safariland brand continues its position as the worldwide leader in retention holsters. Safariland is a part of The Safariland Group family of brands. For more information, visit www.safariland.com/safariland.

About The Safariland Group
The Safariland Group is a leading global provider of a diverse range of safety and survivability products designed for the public safety, military, professional and outdoor markets. The Safariland Group offers a number of recognized brand names in these markets including Safariland®, ABA®, Second Chance®, Bianchi®, Break Free®, Protech® Tactical, Hatch®, Monadnock®, Identicator®, NIK®, Mustang Survival® and Med-Eng®. The Safariland Group’s mission, “Together, We Save Lives”, is inherent in the lifesaving and protective products it delivers. The Safariland Group is headquartered in Jacksonville, Florida.

For more information about The Safariland Group and these products, please visit www.safariland.com.

The Safariland Group is a trade name of Safariland, LLC.

For further information, please contact:
Chastine Gabiola
Communications Specialist
The Safariland Group
Tel 1+909-923-7300 x31302
chastine.gabiola@safariland.com

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GunBroker.com has released its list of Best Selling Firearms of 2014. Every month, GunBroker.com publishes the Top 5 Best Sellers List for each major category of firearms sold on the popular gun auction site, breaking out New, Used, and New/Used combined categories. This culminates in the Best Selling Firearms of 2014.

GunBroker.com analyzes its e-commerce data to develop this list, which is not available anywhere else in the market. As the world’s largest online auction of firearms and accessories,GunBroker.com has terabytes of transactional data that can benefit manufacturers, distributors and retailers. “We have unprecedented and unmatched access to data about trends, indicators and what may be the next big thing in the market,” said Todd Hoover, President & Chief Strategy Officer of MarketPlace Insight, a data and analytics group and sister company to GunBroker.com. “In a marketplace that’s getting tougher each year in which to be successful, we provide critical analysis so companies can understand what consumers want to buy and what their competitors are doing,” said Hoover.

Launched in 1999, GunBroker.com has become the world’s largest gun auction website. For more information visit GunBroker.com.

ABOUT GUNBROKER.COM

GunBroker.com is the world’s largest gun auction website. Launched in 1999, GunBroker.com is an informative, secure and safe way to buy and sell firearms, ammunition and hunting/shooting gear online. GunBroker.com promotes responsible ownership of guns and firearms. Aside from merchandise bearing its logo, GunBroker.com sells none of the items listed on its website. Third-party sellers list items on the site and Federal and state laws govern the sale of firearms and other restricted items. Ownership policies and regulations are followed using licensed firearms dealers as transfer agents.

Benchmade Knife Company, manufacturer of premium sports cutlery, unveils an array of new products at the 2015 SHOT Show in Las Vegas, NV.

In addition to fourteen new models and a new mechanism with the Ambidextrous Push-Button, Benchmade will also unveil its new iconography guide to better assist customers in navigating the Benchmade portfolio of products.

The Ambidextrous Push-button mechanism is the latest innovation from Benchmade that is highlighted by its functionality and strength and will be offered in an assisted-opening configuration and an automatic-opening configuration.

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Along with this new mechanism Benchmade will also unveil a new out-the-front (OTF) automatic (3320 Pegan), two new large fixed blades (153BK Jungle Bolo and the 154BK Jungle Clip-point), a new fixed blade water knife (112 H2O) and a push-button automatic with G10 handle scales (4300).

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HK Knives, a part of the Benchmade portfolio, will introduce a mixture of new models and new color variants for existing models.

You can experience all these new products at the Benchmade booth (#10357) this week at the 2015 SHOT Show in Las Vegas, NV going on January 20th through the 23rd.